1. Nine major industry revitalization plans to drive the machine tool industry
The National Development and Reform Commission responded to the important deployment of the economic situation and stepped up the formulation of nine key industries such as steel, automobiles, ships, petrochemicals, textiles, light industry, non-ferrous metals, equipment manufacturing, and electronic information.
The plan strives to be released at the end of the year or at the beginning of the year and will be released in a high specification. At that time, a number of portfolio policies will be introduced to promote the revitalization of nine key industries.
The focus of the country's investment in expanding domestic demand is housing development, rural construction, infrastructure construction, energy conservation and ecological environment construction. The revitalization plan includes steel, shipbuilding, light industry machinery, textile machinery manufacturing, and machine tool industry. The upstream and downstream related industries will be more indirect to the machine tool industry, and will become an important "engine" for the sustained and rapid development of the machine tool industry.
In addition, in order to promote the development of the automobile industry, the state has introduced preferential policies to encourage automobile consumption, and injected momentum into the growth of the automobile industry in 2009. The automotive industry is the most important downstream user in the machine tool industry, and the demand for the machine tool industry will be greatly promoted.
2. VAT reform stimulates domestic machine tool demand
Among the top ten measures of the State Council to expand domestic demand, VAT reform and the elimination of imported equipment exempt from VAT and other supporting policies will directly inject momentum into the growth of the machine tool industry.
The VAT reform is to allow enterprises to deduct the VAT included in the newly purchased equipment, as a supporting measure, to eliminate the value-added tax on imported equipment and the VAT refund policy for foreign-invested enterprises to purchase domestic equipment. This measure will reduce the fiscal revenue by more than 120 billion yuan, and the enthusiasm of enterprises to purchase new equipment for technology upgrade will increase, which will have a significant pulling effect on the demand for mechanical products. As the mother machine of mechanical products, the machine tool will benefit from the VAT transformation and the growth of the machinery manufacturing industry in the next two years. It is shown that the direct and indirect impact of the VAT transformation will increase the demand for machine tools by more than 20 billion yuan in the next two years. It will drive the industry to grow at an average annual rate of 2.5%.
The policy of eliminating the exemption of imported equipment from VAT also expands the market space for the domestic machine tool industry, and the replacement import process will accelerate. China's high-end machine tool products rely heavily on imports, and the market share of domestic products has been low. According to national planning, the localization ratio of China's machine tools will reach more than 60% around 2010. Therefore, import substitution in the next two years will be an important driving force for the development of the machine tool industry.
3. Grasping the opportunity, wisdom, and choosing a new profit model
National policy support is certainly a good thing for enterprises, but for enterprises, it is more important to use policies, take advantage of the situation, and act aggressively to win the market.
Since the "Eleventh Five-Year Plan", China's power industry, shipbuilding and ocean transportation industry, aerospace industry, transportation industry, national defense military, engineering machinery, metallurgical equipment and other industries have developed rapidly, for large, heavy, composite, CNC machine tools. The demand is greater and has a very broad market prospect.
Conversion to large-scale heavy-duty machine tools: This has reached consensus in many companies. The Qinchuan machine tool with a domestic market share of 80% gear grinding machine not only penetrates deep on the large-scale gear grinding machine, but also enters the field of large-scale metal cutting; Tianshui Machine Tool Factory starts to produce large and heavy-duty machine tools, large horizontal CNC The domestic market share of lathes has reached 50%.
Innovative cooperation between domestic and foreign-funded enterprises: Due to the huge cost difference between similar products at home and abroad, foreign manufacturers with advanced machine tool manufacturing technology have been looking for partners in the country to cooperate through technology export, commission processing, and joint manufacturing, with a view to expanding China's market, and many Chinese companies will also benefit from this cooperation, gradually mastering the manufacturing technology and design concepts of foreign advanced machine tools, laying a solid foundation for further development of new products and industrial upgrading.
For example, Weihai Huadong CNC Co., Ltd. will cooperate with Germany's Heath Zhuangming Co., Ltd. to cooperate with CNC gantry mobile boring and milling center, φ320 CNC floor boring and milling machine project, 16m CNC six-axis hobbing machine project, etc. The advanced machine tool product design concept and manufacturing technology to achieve product structure upgrades and enhance core competitiveness.
Such cooperative projects not only enjoy the VAT transition policy, but also are not subject to the policy of eliminating the exemption of imported equipment from VAT. It is a new creative profit model generated under the current situation. The successful implementation of the project will make the development of Huadong CNC a qualitative leap, forming a competitive advantage that completely replaces imports, has strong core competitiveness and high added value, and gets rid of the low grades of domestic machine tool industry, many manufacturers, low price dumping, malignant The competitive situation has become a winner in the process of shuffling the machine tool industry.
Accelerating the layout of the Chinese market: Today is no longer the era of "big fish eat small fish", but the era of "fast fish eat slow fish". "Fast fish" can always see business opportunities, respond quickly, take the initiative to attack, and more actively carry out all-round publicity.
Enhance corporate image. As the main creator of incremental assets and value-added capital, the exhibition has established a trading platform for enterprises, which is invaluable in shaping the corporate brand image. For foreign-funded enterprises, the elimination of imported equipment exempt from VAT policy is undoubtedly bad news. In response to the current situation, only by playing time difference, accelerating the layout of the industry and the market, and quickly grabbing the market before the complete replacement of imports is formed, is the good opportunity to win the market.
The National Development and Reform Commission responded to the important deployment of the economic situation and stepped up the formulation of nine key industries such as steel, automobiles, ships, petrochemicals, textiles, light industry, non-ferrous metals, equipment manufacturing, and electronic information.
The plan strives to be released at the end of the year or at the beginning of the year and will be released in a high specification. At that time, a number of portfolio policies will be introduced to promote the revitalization of nine key industries.
The focus of the country's investment in expanding domestic demand is housing development, rural construction, infrastructure construction, energy conservation and ecological environment construction. The revitalization plan includes steel, shipbuilding, light industry machinery, textile machinery manufacturing, and machine tool industry. The upstream and downstream related industries will be more indirect to the machine tool industry, and will become an important "engine" for the sustained and rapid development of the machine tool industry.
In addition, in order to promote the development of the automobile industry, the state has introduced preferential policies to encourage automobile consumption, and injected momentum into the growth of the automobile industry in 2009. The automotive industry is the most important downstream user in the machine tool industry, and the demand for the machine tool industry will be greatly promoted.
2. VAT reform stimulates domestic machine tool demand
Among the top ten measures of the State Council to expand domestic demand, VAT reform and the elimination of imported equipment exempt from VAT and other supporting policies will directly inject momentum into the growth of the machine tool industry.
The VAT reform is to allow enterprises to deduct the VAT included in the newly purchased equipment, as a supporting measure, to eliminate the value-added tax on imported equipment and the VAT refund policy for foreign-invested enterprises to purchase domestic equipment. This measure will reduce the fiscal revenue by more than 120 billion yuan, and the enthusiasm of enterprises to purchase new equipment for technology upgrade will increase, which will have a significant pulling effect on the demand for mechanical products. As the mother machine of mechanical products, the machine tool will benefit from the VAT transformation and the growth of the machinery manufacturing industry in the next two years. It is shown that the direct and indirect impact of the VAT transformation will increase the demand for machine tools by more than 20 billion yuan in the next two years. It will drive the industry to grow at an average annual rate of 2.5%.
The policy of eliminating the exemption of imported equipment from VAT also expands the market space for the domestic machine tool industry, and the replacement import process will accelerate. China's high-end machine tool products rely heavily on imports, and the market share of domestic products has been low. According to national planning, the localization ratio of China's machine tools will reach more than 60% around 2010. Therefore, import substitution in the next two years will be an important driving force for the development of the machine tool industry.
3. Grasping the opportunity, wisdom, and choosing a new profit model
National policy support is certainly a good thing for enterprises, but for enterprises, it is more important to use policies, take advantage of the situation, and act aggressively to win the market.
Since the "Eleventh Five-Year Plan", China's power industry, shipbuilding and ocean transportation industry, aerospace industry, transportation industry, national defense military, engineering machinery, metallurgical equipment and other industries have developed rapidly, for large, heavy, composite, CNC machine tools. The demand is greater and has a very broad market prospect.
Conversion to large-scale heavy-duty machine tools: This has reached consensus in many companies. The Qinchuan machine tool with a domestic market share of 80% gear grinding machine not only penetrates deep on the large-scale gear grinding machine, but also enters the field of large-scale metal cutting; Tianshui Machine Tool Factory starts to produce large and heavy-duty machine tools, large horizontal CNC The domestic market share of lathes has reached 50%.
Innovative cooperation between domestic and foreign-funded enterprises: Due to the huge cost difference between similar products at home and abroad, foreign manufacturers with advanced machine tool manufacturing technology have been looking for partners in the country to cooperate through technology export, commission processing, and joint manufacturing, with a view to expanding China's market, and many Chinese companies will also benefit from this cooperation, gradually mastering the manufacturing technology and design concepts of foreign advanced machine tools, laying a solid foundation for further development of new products and industrial upgrading.
For example, Weihai Huadong CNC Co., Ltd. will cooperate with Germany's Heath Zhuangming Co., Ltd. to cooperate with CNC gantry mobile boring and milling center, φ320 CNC floor boring and milling machine project, 16m CNC six-axis hobbing machine project, etc. The advanced machine tool product design concept and manufacturing technology to achieve product structure upgrades and enhance core competitiveness.
Such cooperative projects not only enjoy the VAT transition policy, but also are not subject to the policy of eliminating the exemption of imported equipment from VAT. It is a new creative profit model generated under the current situation. The successful implementation of the project will make the development of Huadong CNC a qualitative leap, forming a competitive advantage that completely replaces imports, has strong core competitiveness and high added value, and gets rid of the low grades of domestic machine tool industry, many manufacturers, low price dumping, malignant The competitive situation has become a winner in the process of shuffling the machine tool industry.
Accelerating the layout of the Chinese market: Today is no longer the era of "big fish eat small fish", but the era of "fast fish eat slow fish". "Fast fish" can always see business opportunities, respond quickly, take the initiative to attack, and more actively carry out all-round publicity.
Enhance corporate image. As the main creator of incremental assets and value-added capital, the exhibition has established a trading platform for enterprises, which is invaluable in shaping the corporate brand image. For foreign-funded enterprises, the elimination of imported equipment exempt from VAT policy is undoubtedly bad news. In response to the current situation, only by playing time difference, accelerating the layout of the industry and the market, and quickly grabbing the market before the complete replacement of imports is formed, is the good opportunity to win the market.
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