Shenzhen imported furniture survey: high-end stores more "minefield" 3 kinds of traps need to be vigilant

Da Vinci’s alleged “falsification” incident is like a blockbuster, which has damped consumers’ confidence in imported furniture. What is the status of the imported furniture market? How to distinguish the authenticity of imported furniture? What should I pay attention to when choosing imported furniture? At the request of the vast number of consumers, we launched a series of reports on the “Research on the Truth of the Domestic Imported Furniture Market”. The reporters from Beijing, Shanghai, Guangzhou and Shenzhen jointly visited and wanted to “pick up” the fog of imported furniture sources for consumers to buy. Genuine and genuine imported products. Xinghe·The Third Space, Yalishanzhuo Home Furnishings, Meikemeijia, Meiting Home Furnishings, as the gathering place of Shenzhen international brands, is naturally the preferred store for reporters on the investigation of imported furniture. Through the reporter's field survey, it is found that if consumers need to buy high-end furniture, these four stores are indeed a must, they cover many centuries-old furniture brands from France, Italy, the United States, Sweden, Germany, etc. For example, in the third space of the Galaxy, there are brands such as Rochburg, freehand space, NATUZZI, etc. In addition to its own brand, the Yalishanzhuo home hall also has 9 major brands such as American brand Century and Bernhardt. However, consumers still have to buy at the time of purchase. Polishing your eyes, not all international brands are “original imports” in these stores. Non-"imported import" phenomenon that consumers should be vigilant: Phenomenon 1. In a four-store store where a multi-brand store is operating in a specialty store, there are cases of "Chinese and Western" combined sales. The four stores are both imported brands and domestic brands, and the same specialty stores also have different brands for sale. Shenzhen Yuanfangyuan is the agent of Italy's Manlifes brand. Both brands are displayed and sold at the same store. The Tianjin brand Meikemeijia store has the right to represent the American brand Ethan Allen in addition to its own brand; In addition to its own brand, the Yalishanzhuo home hall is the agent of 8 major American brands. Therefore, when the same store has both imported furniture and local furniture brands, consumers need to ask carefully when purchasing and ask for relevant credentials. Phenomenon 2: Most international brands are globally sourcing. The results of the US brand are similar to those of journalists in Beijing. In Shenzhen, most of the US brands such as Ethan Allen and Alexandra’s 8 brands are For the brands that are procured and processed globally, their furniture is not only produced in the United States, but also in other parts of the world, and most of them are produced in Asia, some of which are produced in China. Phenomenon III. The phenomenon that many international brands originate in China. Among the four stores surveyed by the reporters, the Meiting home store is the most obvious. In the Meiting home store, the reporter learned that many internationally renowned brands such as Shuda, Bailan, Ai Meng, Jin Palm and other brands have production bases in China, or other ways of cooperation with domestic enterprises, and their furniture sold in China. The place of production is also domestic. Galaxy · Third Space: Imported brands are original imported serial number store name store address brand name brand country brand origin label description 1 star river · third space Shenzhen Futian Caitian South Road 3069 Valerio Italy Italy 2 Star River · Third Space Shenzhen No. 3069 Caitian South Road, Futian, Shenzhen NATOZZI Italy Italy 3 Star River · Third Space Shenzhen No. 3069 Caitian South Road, Futian, New Zealand okooko New Zealand New Zealand 4 Star River · Third Space Shenzhen Futian Caitian South Road 3069 Freehand Space France France 5 Star River · Third Space No. 3069, Caitian South Road, Futian, Shenzhen, China. Rochburg, France, France, 6 Star River, Third Space, Shenzhen, Shenzhen, Tiantiansi, No. 3069, Caitian South Road, Futiansi, USA. Mattresses, USA, Bed Frames, Thailand, Malaysia, 7 Star River, Third Space, No. 3069, Caitian South Road, Futian, Shenzhen, China Lufu mattress Germany Germany has 8 stars river · third space Shenzhen Futian Caitian South Road 3069 No. Mousse Dongguan Dongguan 9 Star River · Third Space Shenzhen Futian Caitian South Road 3069 Yuan Yuanyuan Shenzhen Shenzhen 10 Star River · Third Space Shenzhen Futian Caitian South Road 3069 Manli Fisi Italy Italy has 11 stars river · third space Shenzhen Fu No. 3069 Caitian South Road, Fleiss Children's Furniture Denmark Denmark 12 Star River · Third Space Shenzhen Futian Caitian South Road No. 3069 Jin Keer United States United States 13 Star River · Third Space Shenzhen Futian Caitian South Road 3069 Duxiana Sleep Sweden Sweden 14 Star River · The third space, Tempur Danish, No. 3069, Caitian South Road, Futian, Shenzhen, Denmark. The Star River and the third space are known as “the first one-stop luxury home theme shopping center in South China”. It has 5 floors, 1 underground and 4 floors above ground. The brand has 75 kitchens, including high-end furniture, high-end bathroom, high-end furniture, door and window ladder, life boutique, creative lighting, wallpaper paint, decorative fabric, sleep products, etc. Among them, high-end furniture brands include Rochburg and Baker. Furniture, Valerio, Ethan Allen, Meikemeijia, freehand space, Fulai children's furniture, Simmons, Jin Keer, dux sleep, Tempur, okooko, Manfreds and other 13 international famous brands and circles Fangyuan and Mousse are two major domestic brands. During the investigation of the reporter, it was found that the map of the shopping guide of Xinghe·Third Space clearly indicated the country of each brand, but it was difficult for a single store to find the country of its brand. However, during the reporter's visit, the shopping guides of the shops Linye Roset, Roche-Bobois, NATUZZI and other stores all told the reporter "the product is absolutely imported". When the reporter asked if the relevant documents could be provided, Lelio shopping guide told reporters "if necessary, provide relevant evidence such as customs declaration, product testing certificate, etc." Do not know whether the meaning of the words is: consumers do not provide these credentials if there is no relevant needs? According to Ms. Li, a member of the Galaxy Third Space Vendor, after the “Da Vinci Incident”, the store has strictly required all storefront shopping guides to explain to customers the brand, origin and raw materials of the product after the customer enters the store. And other main information. Here, the reporter reminds consumers that when purchasing imported furniture, they must ask the merchant to provide relevant documents for the import of furniture. In addition, the positioning of the high-end Xinghe·third space, not all international brands, including Yuanfangyuan, Musi two domestic brands. The Manfred brand from Italy is exclusively represented by Yuanfangyuan, and two brands are displayed at the same store at the same time. Both brands have mattress products, and consumers should ask for it when purchasing. "We will follow up with every consumer who comes to the store to clearly explain which are the products of Manfreds and which are the products of Yuanfangyuan." The guides of the Yuanfangyuan store told reporters.

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