After the peak of consumption during the "May Day" Golden Week, the home market has always been cold after the holiday. It is difficult for businesses and consumers to lift their energy. However, this year's post-holiday home furnishing market is a bit different. The 14 brand home furnishing companies represented by Netlier, Qiangli, and Red Apple have all launched large-scale group buying activities, from 50% to 20% off. The discount is disturbing the home market after the holiday.
Mr. Zhang, who has just returned to Beijing from Europe, is in a good mood recently, not only because he enjoys the good scenery, but also because he can still buy his favorite red apple furniture at a cheaper price after returning to Beijing. "I thought that if I missed the" May Day "business promotion Golden Week, I would not be able to pick up the cheap. I didn't expect that it would be very powerful to buy promotion after the holiday."
Mr. Zhang felt that what he found cheap was Red Apple's upcoming bargain-hunting group buying event on the 28th of this month. According to the limited information released by Red Apple, 30 sets of furniture packages and special items with a total price of only 18830 yuan are provided to consumers who participate in group purchases on this day. At the same time, there are prizes such as eye-catching cassia pillow core gifts, of course. More surprises will be announced on the day.
In the home furnishing market, starting from May 14th, there have been many merchants like Red Apple who have made super-powerful group purchases. The latest group purchase participant was Patini Furniture. According to the event plan, consumers who shop at Chengxin Store outside the city on May 14 can enjoy a 25% discount on the whole shop. There is a raffle opportunity for shopping over 5,000 yuan. The prizes include iPad2 , Apple laptops, duvets and other very practical products.
Immediately afterwards, Guoan Jiamei Furniture will hold a group purchase with the theme of "new products make up a new home, save money and worry", breaking the previous rule that new products do not participate in sales promotion, promising new products will also be sold at 20% off, if you have a voucher issued by Soufun The coupons can also be discounted up and down, which is equivalent to 6.4% off sales. Among them, some products of the "Black Oak Series" have special prices and limited sales. "Even the old employees who have worked in Guoan Jiamei for more than 10 years have not encountered such a large discount, which is unheard of." A Guoan Jiamei staff member introduced.
"Qualification" is comparable to Guoan Jiamei, a representative of Beijing-style furniture enterprise-Qiangli, which also launched an unprecedented special group purchase after the festival. The time is May 28, the group purchase location is the Fuliite Furniture Museum, and the target group is netizens who search the house. According to the activity plan, the store is sold at 50% off on the same day. In addition, the signing of the ticket can be discounted by lottery, and then a few discounts will be drawn. According to the introduction of Strong, in order to create a comfortable shopping environment, Strong also prepared fruits, drinks and snacks for netizens who participated in the group purchase, so that customers can experience a strong working attitude from the details.
It is not limited to the "May Day" Golden Week, but will continue the strong promotion to the post-holiday period, and continue to "give force" discounts. Some people in the industry believe that this move is quite feasible, not only to surprise consumers, but also to benefit Stimulate the post-holiday home consumer market and avoid the post-holiday market being too cold. However, it is important to note that all promotions that use discounts as the main means of merchants must be honest, do not first increase the price and then discount, and finally the gains will not be worth the loss.
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