Imported furniture has recently gained new momentum. The new store opened doors to welcome customers to seize the limited consumer market. The new brands are concentrated in Beijing and ready to fight a bloody road. The new products are aimed at the domestic consumer groups in the near future of life-oriented... The "Yang" furniture in China has passed and is shaking. Spiritual import furniture brands have already prepared for the "war" market in China. What categories have new storefronts added? What new ideas does the new brand bring? Is the price of new products high or low? Consumers who love imported furniture are full of doubts about this round of "new" things that are pouring into the Chinese market. In order to let consumers know ourselves and know how to know each other, don't spend money in the "importation fog". The new "foreign" furniture collectively competes for imported furniture brands. Recently, it has been frequently moving in the footsteps of China to adjust its product structure while busy setting up branches. The “unfamiliar†brands, which have long been coveted by the Chinese market but have been blocked from the country, have also appeared in high profile. There are more than a dozen blue morning homes with imported furniture agency rights, and more and more stores are in the home of the home of the home. The home of the home is located on the ground floor of the German Schelbachhome home. Last week, the new Italian brand Riva1920 was introduced to the store, and the stores in Hillbach and Hangzhou were also converted from relying on agents to self-operated in this year's decoration. The DOMUSTIANDI Beijing exhibition hall was also 10 this year. The month was officially relocated to the third floor of Jinbaohui. During the same period, the upgrade of the exhibition hall layout and the re-adjustment of the agency brand were completed. The head of the cross-border center, which is mainly represented by the British brand, also revealed to the author that it is located in Beijing Qiaofufang. The new flagship store of the Grassland Building will open at the end of this year, and the new Italian brand PoltronaFrau will also deliver modern trends to domestic consumers. In addition, British hand-made furniture ArthurBrett, Danish furniture FitzHansen and British European royal bed Hspino (HYPNOS) and other imported brands have also recently entered the first store in China to enter Beijing. In this regard, consumers who love to import furniture can not help but ask, will the new collective appeal of "foreign" furniture bring new consumption problems to everyone? Will the imported furniture market in 2013 be more lively or more chaotic? The price cuts imported furniture to take advantage of the opportunity to please the emerging consumer groups to import furniture this year and next year's frequent movements, does it affect its price? Is buying “foreign†furniture in 2013 more expensive or cheaper? Consumers are more concerned with price issues than brand and product adjustments. In this regard, Wang Lanyu, general manager of Super Comfort International Home, told the author that “price reduction†will be their top priority next year. For example, Italian furniture such as TaroccoVaccari will have a price cut of at least 30% next year. The reason for lowering the price is not because the raw materials, the manufacturing process and the aesthetic level are “weakenedâ€, but the result of the agent “price-changingâ€. Is it a desperate attempt to reduce the price of the Chinese market by more than one-fold more than the previous one, or is it a rainy day? Wang Lanyu said that the mystery of imported furniture in China has long since disappeared. How to survive better and let more potential emerging consumer groups know and fall in love with it is the future of "foreign" furniture. Therefore, the price reduction is on the one hand to break the tradition of importing furniture and high-priced paintings, and on the other hand, to find more suitable consumers. In addition, the head of the cross-border center also said that the end of this year and the beginning of next year are the adjustment period for their agency brands and stores. It also adjusts the in-store products and price points for consumers with different needs and spending power. For example, the International Pavilion of the Home of the House will be based on the sale of British retro brand Timothy Oulton, which is moderately priced; Sanlitun’s flagship store “Transboundary Impression†will focus on selling some British and Italian brands at a high-end price; The “cross-border center†flagship store in Fufang Grassland Building is mainly imported household accessories and small pieces of furniture, and the price is high. A new round of imported furniture has caused new problems in consumption. It has been imported into the Chinese market for many years. It has experienced the test of the market and consumers. The mystery has gradually disappeared, and the brand has become more rational in terms of price. However, in the face of the new imported furniture brands that have recently entered the Chinese market, domestic consumers have gained more information on the one hand, and on the other hand, they have no choice but to choose good and cost-effective furniture. Super-comfortable Wang Lanyu reminds consumers that due to the continued upset of the foreign home market, many small and medium-sized brands or temporarily integrated brands have chosen to enter China in order to seek a way out. Some of these brands are not solid enough, some have quality problems, and some cannot meet the needs of Chinese after-sales service. Consumers have more or less risks when purchasing new brands. Therefore, it is essential to do the homework before paying the bill, seeing the contract when paying the bill, and paying attention to the brand status after paying the bill. The price game of "foreign" furniture or the domestic consumers are passively not superstitious "foreign" furniture, and the products with excessive prices are carefully purchased. The same imported furniture products, in the country of origin, China's mainstream stores, China's independent stores and other distribution channels in China, the price must be different, and the difference is not small. The price of the same imported furniture products in China will also vary greatly depending on the identity of the seller. Foreign brands are self-operated, all-agent sales in China and sales of agents at level 2 and level 3 give the difference between prices. Scared you. For the price game of "foreign" furniture, we have heard about it, but because of the many problems involved, it is difficult for ordinary consumers to find out the context. In this regard, Mr. Hilbach, one of the heads of Schelbachhome in Germany, suggested that domestic consumers should purchase imported furniture through formal channels, which is the safest way to seek insurance for future insurance. The service is more careful to buy "foreign" furniture can be used to pay more than twice the domestic furniture to buy imported furniture, in addition to buying design, raw materials, technology and quality, but also to buy services. According to the reporter's understanding, in the next round of a new round of imported furniture to seize the Chinese market, "service" will become another magic weapon for the public to appeal to domestic consumers. Meikemeijia cooperates with eight banks across the country to provide consumers with “overdraft†to buy furniture services, and can also repay interest-free instalments; Jiatiandi Home provides consumers with free art trading platform; Super Comfort International Home Established Tianz The villa decoration international organization provides integrated services such as design, decoration and post-accessories for consumers who purchase furniture in their stores. After studying the current living conditions in China, Danish Fleiss children's furniture began to provide children's room renovation at the end of this year. Design and assembly services. For imported furniture, what kind of service can be labeled as "humanized" and "careful"? In this regard, Liu Wanyou, general manager of Blue Morning Home and Wang Lanyu, general manager of Super Comfort International Home, said that in addition to providing customers with comprehensive maintenance, repair and additional services after sale, pre-sales and sales targeted services are more important. Indispensable. It can be seen that putting service work ahead and helping consumers solve their worries can be regarded as quality service.
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