In 2013, Beijing was the second consecutive year to implement the policy of replacing the old-fashioned furniture with the popularity of the people. The number of participating enterprises increased and the pilot period lasted for half a year. The policy of replacing the furniture with the old one was more calm and the pulling effect was more sustained. Stores: driving sales of furniture increased greatly. “The sales volume of the old-fashioned sales to the store is very obvious, which has driven our turnover to increase by more than 20%.†A person in charge of the Century Jinyuan store said. In the cabinet and sofa sales area, the posters of “Participating in the old-for-new, letting 10% profit†are posted in the most conspicuous position in each home. According to the person in charge of the marketing department of the home, 95% of the four types of furniture, such as cabinets, sofas, beds, tables and chairs, are involved in the trade-in activities. In July, more than a month, the furniture was replaced by furniture. More than 5,000 sales, applied for recycling more than 13,000 pieces of old furniture, furniture trade-in sales of more than 81 million yuan, accounting for 39% of its total furniture sales, has recycled 2,600 pieces of old furniture. The person in charge told the reporter that in the one-month old-for-new pilot program last year, the turnover of many participating businesses in the family has soared by more than 50% in the short term, so that the merchants have tasted the sweetness. Until the beginning of this year's trade-in, without the encouragement, furniture manufacturers have actively participated in it. Moreover, with the experience of last year, the home has also launched a special solution for the recycling of furniture and invoicing. "Now the recycling of old furniture is almost never sent by consumers. It is recycled by us and sent directly to the disposal plant for dismantling." The person in charge said that the promotion activities of the entire home in the second half of the year will be carried out around the furniture trade-in activities. "I made more than 100 singles in the trade-for-news business last year. I think it will definitely more than double this year." Mr. Chen, a dealer who has been operating for many years outside the city, and has a cabinet and table business, said that he never used to I thought that furniture can also be replaced with old ones. Last year, I participated in the first time and increased the income of several hundred thousand yuan. In the more than one month of this year's pilot, I have already got dozens of single-for-new business. “I have a customer to enter the store now and I recommend the trade-in event for the first time,†he said. Consumers: The old furniture is really "affordable". "I used a new sofa that I abandoned for many years to buy a new sofa, saving more than 400 yuan." Ms. Chen from the home of Zhu Dianhui Huijiayuan told reporters that she had a home. The old single sofa, because the spring has broken many roots, has long been dusty in the warehouse, this time she used it to deduct a discount of more than 400 yuan when Jimei Furniture bought a new sofa. "The sofa that is not broken is also able to deduct 10% of the discount, and it is too much for the furniture dealer to take it away." Ms. Chen wondered if she would take the opportunity to put the old coffee table and TV cabinet at home. Also "renew" together. According to the relevant data of the Beijing Municipal Commission of Commerce, last year's furniture trade-in and new pilot turnover exceeded 150 million yuan, and the citizens actually received a total of nearly 15 million yuan in old-for-new subsidies. The relevant person in charge of the Municipal Commercial Committee said: "This year we expect that the sales driven by the old-for-new will also hit a new high, and the citizens will enjoy more benefits." The reporter learned from the actual home that only the first month of the old-for-new implementation this year, the company will issue A subsidy of nearly 300,000 yuan. Recycling enterprise: The old furniture will be treated green at 8:30 in the morning. The Huajingyuan Recycling Resource Recycling Center outside Yonghezhuang, outside the West Fourth Ring Road, has become noisy. More than a dozen trucks filled with recycled furniture are already at the door. Long queues are waiting for the old furniture that has just been recycled to be sent to the recycling center. “Now our processing center handles more than 300 pieces of old furniture every day, which is 30% more than before.†Hu Shizhen, general manager of the recycling center, told reporters that since the recycling center was put into use in July this year, it has been more than one month. The recycling center has recycled and processed more than 9,000 pieces of old furniture, and recovered more than 10 tons of plates, 7 tons of metal, 2 tons of cloth and leather, 1 ton of glass and nearly 10 tons of dangerous waste products, all of which have been dismantled and treated with green environmental protection. Then enter the second circulation. The relevant person in charge of the Beijing Municipal Commission of Commerce said that unlike the industrial chain of home appliance recycling, the furniture recycling is still a “newbornâ€. The recycling of the materials is relatively simple, and most of the dismantling process still relies on manual labor, and the cost is high. In response to the “unprofitable†situation of recycling enterprises during the pilot period last year, the Municipal Commerce Commission granted a certain amount of subsidies to recycling enterprises.
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