Under the influence of the entire economic situation and national policy trends, the world's home building materials market fluctuated in 2010. The wave of rising prices of furniture and building materials caused by rising prices of raw materials is so great that in the early spring of 2011, both consumers and major stores were cautious. The new changes in the home furnishing market make every deeper role—merchants, shopping malls, and consumers—need to adapt slowly. So in the recent period, the entire home furnishing market, especially furniture stores, has been in a state of silence and little action.
Compared with the upcoming March and 3.15, during this slightly blank period, many furniture stores in the provincial capital are intensively upgrading and upgrading to make themselves more competitive and the environment is also not optimistic. The cost of wrestling. This situation is evident from the transformation of the interior and exterior images of the mall by several furniture stores in the provincial capital.
Chuangdianju has always been famous for operating high-end furniture. After the Spring Festival holiday in the Year of the Rabbit, people quietly found that the large billboards on the external walls of its shopping malls were missing. At present, the bare walls appear solemn and unfamiliar; It has arrived at a critical moment, and the huge "M" logo on the external wall is being displayed step by step. The Golden Gate Furniture City, which was just taken over by Dongming Furniture in late 2010, has already been replaced with the headline of Dongming Furniture, and the blank wall will be In what face, it is also worth looking forward to. All this is like the tranquility before the storm, which makes people believe that the 2011 furniture market competition will surely come, and it is spectacular.
The investment in upgrading furniture stores is huge; the price of wood and hardware has increased the cost of furniture; more and more brands are entering Shijiazhuang, and more and more store expansions have bought the forefront of this war. Therefore, it can be said that the major furniture stores are on the verge of alumni records, and they will be uncollectable only when the time is right.
Various experts have already analyzed the rise in raw material prices to the survival of the fittest furniture brand, and product structure adjustment is an opportunity to reshuffle. The furniture store as a terminal and carrier of furniture sales has a chill. As the saying goes, the furniture store in Shijiazhuang has been saturated. Under such a trend, after experiencing the market experience, it is unclear who can laugh to the end after the tide. However, consumers recognize strength and quality. From this point of view, the current dormancy of major furniture stores and the low profile are all a positive and confident face to the challenges thrown by the furniture market.
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