On July 8, the 19th China (Guangzhou) Construction Expo was grandly opened at the Guangzhou Pazhou Convention and Exhibition Center. As the most authoritative and prestigious exhibition in the industry, this exhibition will be divided into four major thematic exhibition areas of intelligence, customization, system and design, and 16 subdivisions. It is understood that this exhibition attracted more than 2,200 exhibiting companies and will attract more than 150,000 professional visitors.
In view of the fact that some exhibitors at the Expo, especially smart homes and smart locks, have very close ties with the security industry. So on the weekend, Xiaobian also went to the exhibition with colleagues and communicated with some exhibitors. After this visit, Xiaobian really has a lot of new discoveries.
First, the rise of smart homes and smart locks
As the closest smart lock company to the security industry, it is the focus of Xiaobian. As we all know, the rise of smart locks is also the case in 2017. Xiaobian did not want to see how many smart lock companies can be found in the construction fair, but the facts are far beyond my estimation.
The exhibition is divided into four major exhibition areas of ABCD, of which area A is a smart exhibition area, covering smart locks, smart homes, construction hardware and other industries. From the point of view of sorting, smart locks and smart homes are ranked first in the four major exhibition areas, which shows that the organizers attach great importance to the development of intelligence. In the smart exhibition area, smart locks are definitely the biggest bright spot. There are nearly 200 smart locks and related upstream and downstream enterprises, accounting for about 9% of the total number of exhibitors. It shows the highlights of many exhibitors, large exhibition areas, new technologies, and cool fashion.
The rise of smart locks is not only reflected in the number of smart lock companies exhibiting in this exhibition, but also in the diversification of the technology used in smart locks. In this exhibition, the smart locks displayed are in addition to the opening method. In addition to the most widely used fingerprint recognition, face, iris, finger vein and other opening methods are gradually being used by some manufacturers. Coupled with the opening of WeChat, app and other networking methods, the entire industry is technically a trend of contending.
Of course, in the strategic planning of many enterprises, smart locks exist as the entrance to the smart home system. Therefore, many enterprises will exhibit corresponding smart home systems or products while exhibiting smart locks. Presenting the trend of smart home and smart locks together.
Second, the impact of the entry of large enterprises on the industry structure
At this exhibition, Xiao Bian was very fortunate to interview Mr. Li Zhiwei, General Manager of Haier Wisdom Family. Discussed with him the impact of smart homes such as Haier and Midea on the overall industry landscape. General Li said: The entry of large companies has a positive stimulus for the industry. The development of smart homes has been controversial for so many years, and the pseudo-intelligence, the heat outside the industry and so on are endless.
The most important thing for big companies to enter is to give confidence to consumers and the industry. In the past, the smart home industry was a startup company. Consumers will have some concerns about buying their products. After three years, will this company be three years later? No longer exist? And for big companies like Haier, consumers are clearly certain that Haier will not disappear within a few years, and its purchase of products will be less worrying.
Not only that, the entry of large enterprises will bring greater investment to the industry. This greater investment is not limited to the internal enterprises, and its influence can reach the entire industry. For example, General Li said that Haier is currently investing heavily in supporting Xunfei to study voice interaction technology. For Xunfei, if Xunfei itself invests in research, Xunfei must consider its own return on investment ratio, so it will be in some technical research that may require a long time period or less than ideal input-output ratio. There are certain trade-offs. With the support of Haier, Xunfei can be confident in conducting better research on voice interaction technology. The success of this technology research will ultimately benefit the entire smart home industry, bringing a better interactive experience for smart home products. That is to say, big companies such as Haier and Midea have greater confidence and more capital to invest more research in the development of the entire industry, which is stimulating the entire industry forward.
When talking about the concerns of some industry enterprises that the large enterprises will increase the competition in the industry, Li said that there is no need to worry about this. In Haier's case, Haier is entering the smart home industry with an open mind. The purpose is not to eat the whole smart home industry, but to build a smart home ecology, and the products needed in this ecology, Haier will With an open mind, we welcome all powerful companies to cooperate. Therefore, whether it is for the future development of the industry or for enterprises in the industry, the entry of large enterprises will bring a positive stimulus. However, Mr. Li also said that for some companies with opportunistic attitudes. When big companies are not yet in the market, they may be able to survive. But once big companies start to exert their strength, they will certainly accelerate their demise. For these companies, the entry of large enterprises is a reminder.
Third, another idea of ​​the development of smart lock market
At present, if you want to summarize the types of enterprises that exist in the smart lock market, there are only the following types: start-ups, traditional hardware companies, large home appliance companies, and Internet companies. The genetics of each company is different, which leads to different development ideas for each company. The entire smart lock market has also become a different camp in this way.
For example, traditional hardware companies have a very deep understanding of locks, so they have a distinct advantage in the production of hardware, but at the same time their understanding of software technology is relatively poor, so many traditional hardware companies will enter the smart lock market will have certain Discomfort; while large home appliance companies focus on building a smart home ecosystem, they have an extraordinary place in the construction of the entire ecology, this ecological creation is finally the key to the smart home, but if the details are implemented to the lock itself Large enterprises do not necessarily have an advantage; while Internet companies understand software much better than traditional hardware companies, but in terms of hardware manufacturing, there are inherent shortcomings.
The key point here is to talk about an IT enterprise that enters the smart lock market. Xiaobian has the honor to interview Wang Shenghong, the smart CEO of the wheat field. In the communication of Wang, Xiaobian discovered that the entry of these Internet companies has brought the development of the smart lock market. New ideas. Mr. Wang said: For the wheat field, the core is based on an Android system. In fact, smart locks are just an external form of them. They can bring a display to the system and they can even play games.
In the wheat field, the external form of the smart lock is not important, so it is a little far-fetched if you want to attribute the smart lock to the hardware. The core of smart lock development lies in user experience and interaction. Smart lock manufacturers, if it can make the end users more convenient to use smart locks, rather than doing some dispensable intelligence, is the key to the development of smart lock enterprises. It must be said that Internet companies value the user experience and bring new development ideas to the smart lock market. Of course, it is not to say that this kind of development idea of ​​Internet companies is better than several other ideas. In the end, whoever gets the favor of the market still needs time to test.
HC Security Network Summary
Guangzhou Jianbo Fair is known as the barometer of the building materials industry. At such an important exhibition, smart locks and smart homes have become the biggest concern. Large home appliance companies, Internet companies, and traditional hardware companies have entered and optimistic about smart locks. And the smart home market is already hot. However, this does not mean that companies in the industry can sit back and relax, and the east wind of the industry is developing rapidly. The accumulation of competition brought about by the strong entry of many companies, and when the consumer end is detonated, is the next step for industry companies to consider.
Editor in charge: Zhang Zequn
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