Reshuffle is about to show how the national brand of doors and windows is rising

With the continuous development of society, people's living standards have been continuously improved, and today, health, low-carbon, environmental protection and advocacy of nature have become their consumption factors. For door and window products, consumers consider these factors as the main consideration. In view of the fact that domestic brands cannot keep up with foreign brands in this respect, 80% of consumers will choose foreign brands in their choice.

Reshuffling is about to start According to industry experts, domestic brands are not without strength, and their development needs the support of all parties. And all along, China has been dubbed the "Great Country of Windows and Doors." Importable brands still occupy the high-end market, while local brands tend to be lower-middle-tier. With the development of society, people's consumption outlook has begun to become rational, and foreign brands are no longer kings. Local brands have ushered in the spring of development with high quality and high cost performance, and a new round of reshuffle for the doors and windows industry. Coming soon.

The window and door market is still chaotic. The entire international economic environment is changing. The current situation of the consumer market for doors and windows is worrying. First of all, the golden age of China's exports is likely to become history, which will inevitably lead to crisis and transition in China's low-value-added, labor-intensive enterprises. It is also the time for Chinese consumers to tighten their belts. Second, due to competition in the domestic window and door market. The pattern is changing. Under the crisis, the international brands that used to occupy high-end markets are now starting to march toward the middle and low end.

The problems facing the window and door market are still many. Although the output of Chinese doors and windows is very high and there are many markets, there is still a gap between the level of doors and windows in developed countries such as the United States. Our gap mainly comes from the scale of production and the unevenness of production companies. The current market for doors and windows is still in chaos. In the weak vs. strong duels, small businesses, weak brands are chaotic, follow suit, and price wars are so deep. Trapped in mud, unable to grow and develop.

Heavy quality and technology Recently, many domestic brands have exposed quality problems. All of them give consumers a layer of fear in their hearts. It is even more difficult for the development of domestic brands and doors. And because most domestic companies are eager for immediate benefits, regardless of the industry now facing complex internal and external factors, the door and window industry, especially the development of national brands and how to deal with? Experts in the industry believe that the development of national doors and windows brands needs to understand the inadequacies and advantages of the national doors and windows enterprises, and can invest more funds and manpower to develop better performance and more advanced doors and windows products, in order to break the foreign companies on the high-end doors and windows market. monopoly. To develop a good national brand, it is necessary to combine the advanced consumption of foreign advanced technology with domestic consumption, and to achieve high quality and favorable price. Practice has proved that this is also one of the strategies to break through.

Health is particularly important With the promulgation of the “Twelfth Five-Year Plan”, the national development policy is a good opportunity for the domestic door and window industry. The development of the domestic door industry brand needs to see the trend of the industry and improve the technology. After all, the national brand of doors and windows will break the “favorite” consumer market.