Overcapacity into the bathroom industry "fatal injury"

Because of its early start, many brands, and large production capacity, the sanitary ware industry has seen an overcapacity situation so far. According to statistics, the current excess capacity in the sanitary ware industry is approximately 10%-15%. Overcapacity has become a fatal injury to the sanitary ware industry. Sanitary companies need to improve the joining system and innovate production methods.

Bathroom franchising needs to be improved

At present, sales of sanitary products are mainly through the sanitary ware market, building materials market, and specialty stores. In terms of sales, some sanitary ware companies use the direct operating model, and some have taken the form of joining, opening stores. The operation mode of the franchise stores is the direction of the bathroom chain operation, and it is also the channel commonly used by Chinese sanitary ware manufacturers. The use of franchising is a common direction, but due to the lack of strong supervision, there are not many companies that are truly successful. A big problem that plagues bathroom companies is the difficulty of recruiting qualified dealers. At this stage, there are more and more bathroom brands, and it is difficult for the dealer team to be stable. It is also a headache for the business operators. In the increasingly fierce competition of brands, it is imperative to strengthen the management and improvement of channels.

The extensive management of sanitary affiliates needs to be improved. Bathroom products must be beautiful and functional to achieve the perfect combination, both to look good and easy to use, can be said to be a perfect product. Of course, it is very difficult to do a good job, not only depends on the design level of the bathroom designer, the proficiency of the technicians, the pros and cons of the equipment, the level of production technology, and even the accuracy of the installation. The sales channels of sanitary affiliates need to be further improved. Although raw materials, labor, and other factors have reduced the profitability of sanitary companies, they have also created greater pressures for price increases, but it is an opportunity for big brand companies to enhance themselves once again. Many brand owners have stated that brand companies should continuously improve their cultural added value, bid farewell to a simple “price war”, and also use “emotional licensing” to increase corporate cultural communication, increase public recognition, and make corporate brands Rapidly rise to corporate culture.

Sanitary companies need innovative operations

The entry barriers to the sanitary ware industry are low, and the technical standards are low. A large number of small and medium-sized enterprises have joined in, intensifying the vicious competition. These enterprises lack of design and R & D team, blindly counterfeit products on the market, which leads to more serious homogenization of the product, in the absence of a unique competitive, companies in order to obtain living space, wantonly using a price war, promotion war, Advertising warfare has caused the entire industry to fall into the vicious cycle of low-price single-action robbing.

It is understood that although the macroeconomic background this year has brought a huge impact on the industry, the company's profit space is declining, but domestic sanitary companies are still very optimistic about the Chinese sanitary ware market. It is understood that this year will be China's bathroom companies focus on strengthening scientific and technological innovation and environmental protection for the year, and upgrading the technological innovation and service level have become imperative. Brand bathroom companies will usher in a rare opportunity for brand transformation.