Marburg Lu Huanzheng: It is not as good as life to use passion to pursue goals

On March 5th, 2012, "The 19th China (Beijing) International Building Decoration and Material Fair" was grandly opened at the China International Exhibition Center in Beijing (new and old exhibition halls) and held at the same time "The 13th China (Beijing)" Wallpaper Cloth & Home Furnishings Decoration Expo." This exhibition aims to build an efficient and high-quality exhibition and trade platform for the building decoration building materials industry. It is the highest-end, most professional publishing platform for the selection of decorative engineering design materials, allowing high-end designers, hotel engineering, and distribution agents to understand the new trend of building decoration materials. .

In order to carry out higher-end, three-dimensional reports on this wallpaper exposition, SouFun has conducted interviews and reports on this event and strived to bring the most comprehensive and authentic exposition information to consumers.

Interview with honored guests: Marlborough Wallpapers Lu Huanchen Interview time: March 5th, 2012 Interview Reporter: SouFun Home Network Bai Xiuhua Interview Record ""

【Soufang Home Bai Xiuhua】 I am currently interviewing Mr. Lu Huanchen, a Mr. Lu. The Mr. Lu is pleased to interview you.

[Marburg Wallpapers Lu Huan瀛] Hello, everybody in the search room is good.

【Soufang Home Bai Xiuhua】 I took a look at the booth. This year's show not only has wallpaper, but also adds some cloth. Can you tell us about the specific situation?

[Marburg Wallpapers Lu Huan瀛] This is the case because in foreign countries, soft-packing is originally a unity of style, and wallpaper is the most important part of soft-packing. But cloth art is also a very important part of space. It has a lot of functionality in addition to its decorative nature. In fact, we have always been in the wallpaper, fabric, etc., but this year we can see that Marlborough launched a new cloth series for Chinese consumers. These fabric series can be a perfect combination with wallpaper. .

So we can also see that there are some high-end fabrics on the outside of our country. In fact, those fabrics are in fact, for the time when Chinese consumers are arranging indoors, these can bring more personalized home life, so we are currently In addition to the various Marburg cloths, we also have many brands from Switzerland, Germany, and the United Kingdom. These products can bring more fashionable and more personalized decoration to Chinese consumers.

[Soufang Home Bai Xiuhua] In addition to these new fabric products, can you tell us about the new situation of wallpaper?

[Marburg Wallpapers Lu Huan瀛] For us, this year Marburg is very gratifying. It has a series of products designed by a few very good masters. The first one is a master in industrial design. He is a cross-border designer. He covers electronic products, helps Sony, Apple and other companies to do industrial design, and helps a lot of fashionable furniture brands as well as clothing and stationery. The area he covers is very extensive. In addition, we also have a superb magician. This series of products will introduce the concept of fashion to the wallpaper, because he is a fabric designer himself. He has imported some of the methods of the fashion frontier into the wallpaper, Ma. Fortress has also overcome a lot of technical difficulties to be made, such as these pearls, crystal diamonds, these designs can also be seen on the wallpaper with real custom lace and so on these products. In addition to that, it was the famous German designer who used his camera to record a lot of footprints, including his daughter's footprints, fingerprints, etc. So we can see that this is very innovative. There is also a series of design directors of our Fort Marburg. In April there was a special series of famous German hostesses debuted in Moscow all over the world. We can see that the design direction of Marburg covers a lot.

[Soufang Home Bai Xiuhua] This year's show brought a variety of products, attracting a lot of dealers and consumers eye, then we participate in this exhibition this year, what kind of expected effect do you hope to achieve?

[Marburg Wallpapers Lu Huan瀛] I think in the process of making arrangements, of course, we are also a learning process. Because there are so many masters and their works, we have to learn how to reintegrate it, so it is a learning process for us. . The other is sharing. We share these good products with many of our consumers. These are all authentic, world-class masterpieces. Consumers can use our exhibition to know what is the world's most popular trend. Can also make a difference, that is to say, some products may be unchanged for a hundred years, the classic unbeaten products, but we can also see that the trajectory of life is moving forward, and some new things we still have to see.

【Soufang Home Bai Xiuhua】We brought fabric products this time. In 2012, the pressure of the market was relatively large. You still combined cloth and wallpaper with continuous innovation. What trends do you think this year's market situation will have?

[Marburg Wallpapers Lu Huan瀛] We think we have always been looking forward. We must use our passion to pursue our goals, because we are in a very beautiful world, we are willing to share, but according to our past efforts, in numbers We all have a very powerful and gratifying figure, but figures are not as good for us.

[Soufang Home Bai Xiuhua] Well, I hope Ma Bao wallpaper has achieved a more brilliant achievement this year. Thank you, Mr. Lu.