Chinese elements gradually become the market leader

Through market observation, the products developed and innovated by the staircase industry are seriously insufficient, and the homogeneity of products is very prominent. A new product will be quickly “replicated” and “cloneed” once it is launched, which is also important for the “price war”. one of the reasons. When the market for the same type of product is saturated, the use of paints, carpentry, and the use of new environmentally-friendly materials is also a shortcut to differentiate the stairs.

At the Shanghai Fair, the “Blue and White Porcelain” series launched by the company’s “Blue and White Porcelain” series incorporates the “Blue and White Porcelain” porcelain crafts into the design of the staircases. With paints and paintings, “Blue and White Flowers” ​​are painted on the stairs made of eucalyptus wood, which breaks through the wooden stairs. The image has brought new thinking space for the differential development of domestic staircases.

Jiangxi Liangli Company successfully introduced Chinese jade culture into the field of home decoration. The imitation jade staircases and imitation agate stairs produced by the company have given the deep aesthetic ideology and cultural connotation of the synthetic jade products, which has been recognized by the industry and consumers. Suzhou Huatong is also optimistic about its broad prospects for development and market potential. It has cooperated with Liangli Company to open an imitation jade exhibition hall and promoted the integration of solid wood staircases with imitation jade and imitation agate stairs, achieving a “marriage” between well-known brands and new technologies.

In addition, the Southwest Staircase Industry Alliance put forward the concept of “CM Stairs”, which opened up new ways for the differential design of stairs. Based on their own advantages, the alliance members integrate North American Impressions and Baroque styles and new painting techniques into a new original trapezoidal shape, combining space and lighting, drapery, and walls to create a “living home” taste staircase experience. mode. Emphasis on "innovation, personality, harmony" reflects the respective advantages and characteristics of the staircase company. At the same time, it also allows the product to reflect the essence of Chinese elements and Chinese wood carvings. Dr. Ladder's stairway for the Shanghai exhibition produced a unique Chinese-style retro stairway, the Sunbird, which deduces the concept of “CM Stairs” to the extreme and shows its charm.