Chengdu shoes and South Korea and Japan have a higher brand

The 2nd Chengdu Pride Brand Tour and "My Favorite Top 10 Footwear Brands" Event Launched

Nowadays, the shoemaking level in Chengdu has been greatly improved. Not only from the women's shoe store but also to the lifestyle museum. Nowadays, the craftsmanship, style quality and fashion trend of Chengdu footwear have reached a high level. In order to improve the popularity and reputation of Chengdu women's shoes, during the 6th China Women's Shoes International Purchase Festival, the foundation of the first Chengdu Pride Brand Tour and “My Favorite Top 10 Footwear Brands” will be successfully held. On, start the second session. On the evening of September 26th, at the Fashion Festival Night of Procurement Festival, the scene revealed “My favorite 10 shoe brands”.

Starting today, this newspaper will successively launch Chengdu's well-known local shoe brands. Today, Lushang was first introduced. At present, Lushang's first "Fashion Girl Living Museum" has settled in Chengdu.

"Cross-border" business called Chengdu shoes brand

After years of development, Chengdu footwear industry has evolved from a simple scale to a stage of brand promotion. The adjustment plan of Chengdu Industrial Key Industries Development Program in 2010 proposes that the shoe industry be adjusted to the footwear and luggage leather industries, and the “Chinese Women’s Shoes Capital” regional brand effect should be used to create a regional headquarters economy for the footwear industry and the development of high-end women. Shoes, to expand the middle-grade leather goods, to achieve product upgrades.

The second Chengdu Pride Brand Tour and “My Favorite Top 10 Footwear Brands” campaign is to scream the Chengdu shoe brand. In this context, Wuhou Leather City, which opened on September 26th, was established by relying on the capital of Chinese women's shoes. It is a further improvement and upgrading of the Chengdu shoe leather industry chain.

There are surely hundreds of thousands of shoe shops visited by consumers today, but when they enter the not'same store, customers will feel bright: modern decoration style, Japanese and Korean style women's shoes , elegant handbags, exquisite jewelry ... ... Lu Shang has become a favorite of fashion women.

Lushang is a chain-operated company that mainly sells women's shoes. In Chengdu and even the Sichuan shoe industry, the company's first company clearly stated that shoes are always the supporting role of apparel. Its research and development are closely following the current Korean and Japanese apparel brands. The trend of young people dressed and dressed became the first shoe company in the southwest to use "mix and match" as the direction of product development. It has been the first "cross-border" operation in the simultaneous development of shoes, bags, accessories and series of research and development.

The chain brand, which specializes in serving fashion women, is still on the stage of competing with Japanese and Korean brands on the same stage.

Transformation "Fashion Girl" opened its first lifestyle museum

The reason why fashion girls like Lushang is that Lushang is able to provide distinctive fashion services. Lushang has brought female fashion women's life concept stores overseas to women in the Mainland. In terms of customer positioning, Lu still aims at women with a mentality of 18-25 years old. This age-phase female fashion, preference for unique design and dazzling colors, there are currently few brands dedicated to serving this group in China. Lu Shang found this precisely. market.

In terms of business positioning, Lushang made an in-depth study of Korean and Japanese brands in about three years , and after studying on the ground in Taiwan, Singapore, Seoul, Tokyo, and Hong Kong, China, he proposed the "Girls' Life Style Museum with shoes as the leading category". Business philosophy, from the "fashion women's shoes" brand successfully transformed into "fashion girl" brand.

At present, Lushang's first "Fashion Girl Living Museum" has settled in Chengdu. More than 30 fashion stores will open in Sichuan, Guizhou, Hunan and Guangxi this month, and there will be nearly a thousand shops nationwide in the next year. In order to become bigger and stronger "Fashion Girls Living Museum", the company is now recruiting franchisees (inquiry hotline).

At the same time, if consumers want to experience the "Chengdu shoes" brand charm, can take the 57, 123, 160, 213, 802 and other buses directly to Wuhou direct shoe city, on-site experience of different brands of women's shoes.