2010 paint industry "dark horse" how to break out of the ice?

At present, one of the coatings industry's most popular news is: Three trees paint into CCTV bid for the largest dark horse, Hao throw more than 80 million photographed "China Building Materials First Standard." There is probably nothing that can receive such promotional effects as “big spenders”. For a time, the spotlight focuses on this “dark horse”. Through the reports of CCTV and other media, the three trees have already become red. One.

According to reports, the current annual sales of three trees are not more than ten billion yuan, and even in the 2009 National Chemical 500 list can not find its presence. However, for the three trees, its "shoot" is bold. In October 2009, Sanshu invested 280 million yuan to build Asia's largest water-based paint production base with an annual output of 300,000 tons and an annual output value of more than 5 billion yuan. It is expected to be put into use in 2010. If this output target is achieved, even Tudor and China Resources, which now have an annual output value of more than 2 billion yuan, will be overshadowed, and they may even compete against Nippon and Dulux. No wonder even CCTV News Network has helped publicize it - this is absolutely rare in the paint industry.

It can be seen that the title of "dark horse" is definitely not groundless. The reason why the "dark horse" has become a "dark horse" is that it has too much opacity in the "pre-dark horse" period, or that it is mostly low-key, so that it has overlooked its potential. But for a company, "dark horse" is only a very short title after all. When the halo is exhausted, people's pursuit of the dark horse will soon be "passionate" and at that time the "dark horse" will naturally become a humble "gray horse." After the incitement caused by the CCTV bid for the largest dark horse, even if the output value of the three trees really exceeded 5 billion yuan, I am afraid that it could not be called a "dark horse."

Since "dark horses" do not always exist, then we should prepare the business strategy for the "post-dark horse" period. Either way, emitting an excessive amount of light is still dazzling. In some of the "dark horses" once we can glimpse the glimpse of the lost light before the car; and believe that no one company will be satisfied to stop the "dark horse" era. The "dark horse" is also a turning point for the company, marking the change from the background to the front desk, from low-key to high-profile changes. The former "dark horse" tends to become the goal of the latter "dark horse". In front of the three trees, there will be a more complex gaze - jealousy, hostility, scrutiny ... and these are signs of the "post-dark horse" era.

It is not difficult to find that the term “dark horse” that most often appears in sports competitions has frequently appeared in the paint industry in recent years. The original Carpoly and Mei Tushi have all won this "prize," then three trees today. In fact, many paint companies like to call themselves "dark horses." It seems that paint companies have a special "black horse complex." The explosive power of "dark horses" is indeed worthy of attention, but its greatest attraction lies in "suddenly subverting tradition." What are the three trees for being ranked among the "dark horses"?

No matter who it is, the Chinese paint industry still needs many similar "black horses" to emerge, and the more "black" the better. Only by continuously catching up, generations of "dark horses" can continue to advance, thus promoting the overall progress of the entire Chinese paint industry. In this type of individual you catch up with me to accelerate the pace of the Chinese paint to catch up with the international, only the competition between each other can promote the advance of the industry.