Wooden door industry misunderstanding Many consumers should not only look at the brand

As the Chinese wooden door market becomes more and more mature, market competition is increasingly shifting from price war to brand warfare. The brand is the decisive factor in the success or failure of competition. With accurate market positioning and reasonable pricing, consumers trust brands will allow franchisees to enjoy more profits. On the contrary, they will only participate in low-price competition brands. Due to fierce competition, profit margins will shrink, and they will ultimately only allow franchisees. Bear the consequences of bleak business.

The more franchisers are not, the better the brands are. The fierce market competition and the strong support of manufacturers are very important to franchisees. Many franchisees, manufacturers may not care about, leading to confusion in management, let alone strong support for franchisees; manufacturers of franchisees on the views and issues reflected may turn a deaf ear, the franchisee problem can not be timely and effective solution. A large quantity will inevitably lead to a great deal of confusion for franchisees. It may be appropriate to use one type of business in one area, and the other may be unsatisfied. In the case of a large number of franchisees, manufacturers may not be able to make targeted professional ***, in the long run, loose vendor relationships, lack of trust between each other, franchisees will face the lack of support from manufacturers, support the situation alone.

Wooden door dealers need to avoid falling into the misunderstanding of brand selection. Some franchisees at the enterprise level blindly join some small and medium-sized enterprises' networks, but do not have an in-depth understanding of the company's development philosophy and product positioning. In fact, what is more important is whether the concept of producers and designers is close to real life, whether they focus on quality and environmental protection, whether they can provide customers with better products and services, whether they have a basic brand to build on the concept of corporate culture, and whether they have National development strategic planning strength. Only those manufacturers that have such a concept are the right choice for franchisees.

Consumer perspective In modern society, consumers are not only consumer products but also consumer brands. Regular production is necessary, but everything is available and the scale is large and the degree of protection of the brand is not directly related. Whatever a company does, for example, the wooden door manufacturers want to produce finger-joint plates, to do pure solid wood doors, but also to do steel doors, as well as molded doors, affixed leather doors, his wooden door products and professional plate manufacturers, carved factory products Which is of good quality and worthy of consideration by franchisees. In fact, as long as we have a sound quality control system to ensure the quality of the main products, we don't necessarily have to have a large scale or everything.