
China’s rapid economic development has greatly improved people’s living standards. People’s life philosophy is also advancing with the times. The higher pursuit of quality of life has prompted the market for the cabinet industry to prosper. Many people have tasted the sweetness in this market. There are many fish companies, many kitchen and building materials companies are beginning to transform the cabinet production, it can be seen that in the next few years, will be a period of rapid development of the cabinet industry.
The increase in the capacity of the cabinet market has caused well-known companies to become involved in cross-border business. The long-standing cross-border operations of well-known home brands have been taking place. European sent from the cabinet to the bathroom, wardrobe; Wrigley from bathroom to tile, cabinets; Haier from electrical appliances to cabinets; Icon from the floor to the wooden door, wardrobe, and then to the cabinets ... Cabinet industry, this promising industry has become a piece of incense cake. The increase in producers has also led to increased competition in the cabinet industry, and cabinet companies have gone from simply fighting for products to fighting price upgrades to fight for the overall strength of the company.
There is naturally a reason why a public brand is optimistic about the overall kitchen area. After years of market cultivation, Chinese home decoration has fully entered the era of plate-type kitchens. In addition to a large number of new buyers, the number of customers for the second renovation is also increasing. Some consumers who renovated in the early years, kitchen facilities and styles have been out of line with the needs of modern kitchens and the overall style of home improvement. A large proportion of families will choose to redecorate, which further increases the market capacity of the cabinet industry.
The cabinet industry is relatively complicated and highly demanding for cross-border companies. Industry insiders say that only 10 companies had exceeded the annual output value of over 100 million yuan in the cabinet industry 10 years ago. Currently, there are many companies with an annual output value exceeding 1 billion yuan. The scale continues to expand. From the major brands have to get involved in the cabinet industry can also be seen, the overall home is becoming the direction of development of the home industry. These big brands all have the advantages of brand, capital, marketing, and channels, bringing new blood to the cabinet industry.
However, due to the relatively high complexity of the kitchen as a whole, involving cabinets, countertops, hardware, electrical appliances and many other categories, it is also a challenge to the design, production, and service systems of enterprises. At the same time, the relative lack of standards in the cabinet industry is also a test for new companies.
Due to the fact that the current overall kitchen market in China is too focused on product design and product homogeneity, the cabinet companies that want to stand out from the competition in the market may wish to create a production unit through the integration of upstream and downstream advantageous resources. , R & D, logistics, sales, services and other aspects of a comprehensive and smooth system to start, with a strong brand competitiveness into the market hinterland.
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