The demand for wardrobes in the furniture industry is very large, but as a large number of 80 and 90 become the main force of furniture consumption, the market with low brand and homogeneous products will definitely become narrower and narrower. The bottleneck requires three important factors: brand, technology, and talent.
Brand
While most domestic brands rely on frequent price wars to promote product sales, major international wardrobe brands rely on good brand image and quality to steadily occupy the domestic high-end market and further expand their market share. In the era of brand competition, it is very important to maintain a unified brand characteristic, which is difficult for domestic wardrobe companies to copy plagiarism.
technology
At present, the most prominent drawback of domestic wardrobe enterprises is that the technological innovation ability is not strong, especially for large enterprises, it is necessary to focus on improving the technical ability of their own enterprises, improve their product competitiveness, and thus increase the sales price of products. In addition, by improving its own after-sales service ability to attract customers, it can enhance the competitiveness of the brand and increase the profitability of its own enterprise.
If enterprises want to improve, they can only be stronger than ordinary competitors. For example, improve product quality, develop new products with selling points, improve customer service system, straighten out sales channels and so on. Including the standardization of production process, product technical formula upgrade, speeding up the upgrading of core products, developing differentiated new products, and constantly developing new products that adapt to the market.
Talent
"The twenty-first century is a century of talent." Wardrobe companies have always had difficulty recruiting people. Although many companies offer high salaries for recruitment, they still have little gains. In this environment, some wardrobe companies have turned from recruiting talents to cultivating talents themselves. College "or" Talent Training Course ". There may be many inducements for an enterprise's rapid development, but it cannot be separated from the support and promotion of a group of excellent talents. To be the first to reserve talents and the first to make use of human resources will inevitably play a crucial role in the development of the wardrobe business in 2014.
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Jiangsu Jiajie Special Screw Co., Ltd , https://www.jiajiescrewcompany.com