The overall impact of real estate policies on the market of doors and windows is small

At present, the implementation details for the implementation of the 'new country's eight articles' are being gradually introduced, and the real estate industry is facing a new round of stringent controls. When many real estate speculators start to catch the cold winter, how will the closely related door and window industry be affected? Door and window industry people, this time the real estate regulation portfolio punch hit, what kind of views and actions? In fact, due to the impact of real estate regulation, the doors and windows industry will face some challenges in the year of the rabbit, but the overall outlook is still optimistic.

Real estate regulation and reopening strikes have a minor impact on the total of doors and windows enterprises

The new round of real estate regulation that began some time ago has been evaluated by some industry professionals as 'the most severe regulation in history'. The three measures and policies of 'New China Eight', property tax pilots, and interest rate hikes have been evaluated as 'control combination punches'. After the introduction of the combined boxing, it immediately affected the nation's real estate and building materials home market.

The person in charge of the Lailai Tailai trade source (Taixinyuan) stated that the introduction of state control measures will inevitably cause a decrease in the trading volume of some local commercial housing. Because the measure may not only undermine speculation, it may also have a negative psychological impact on normal home buying behaviors, causing some people to postpone purchases. It is understood that this year's Spring Festival, Beijing, Shenzhen and other large and medium-sized housing transactions have shown a clear decline, Shenzhen, Nanjing, Shanghai and other cities during the Spring Festival holiday long-term housing even only a dozen or dozens.

The decline in housing turnover also affects the door and window industry, which is closely related to real estate, to a certain extent. As the volume of housing transactions declines, it directly affects the demand for building materials and decoration, and may cause some impact on the interior door industry in the short term. Door and window companies may encounter difficulties, but overall, the impact is not great.

Long-term effects of regulatory policies on the doors and windows industry outweigh the disadvantages

Regarding the long-term impact of real estate regulation on the window and door industry, the county's trade source (Taixinyuan) expressed a relatively unanimous view that long-term effects will outweigh the disadvantages and are conducive to the development of the industry.

The state’s new round of real estate regulation can effectively combat speculation on housing and protect and promote residents’ normal house purchase behavior and rigid demand. As the downstream of the real estate industry, the home building materials industry will maintain relatively stable market demand after the regulation. Therefore, the regulation and control will be beneficial to the long-term development of the window and door industry. At the same time, the door and window industry is ushering in the trend of upgrading. The traditional market and demand for doors and windows are shrinking. Door and window products are developing towards high-end.

From another perspective, although the doors and windows industry will be affected by the regulation of real estate, the construction of affordable housing and the renovation of a large number of shanty towns will also mitigate the impact of real estate regulation to some extent.

Therefore, Jiu Zheng Xiao Bian thinks that the door and window industry will continue to maintain a rapid growth rate in 2011, and the outlook for the door and window industry is still very optimistic.

Doors and windows enterprises should actively deal with uncertainties

In the face of declining demand and severe competition in the industry caused by severe real estate regulation, how should windows and doors respond? The companies and individuals in the industry have stated that we should actively improve the company’s own strength and work hard to deal with the possible adverse factors.

Door and window companies should actively explore new markets, especially the development of engineering channels; develop new products, increase the added value of products, and continue to develop at high levels; innovate technologies and technologies, reduce the production costs of doors and windows, and innovate the marketing model of products.