The furniture industry is relatively flat this year compared to last year, showing a certain warming signal. In the end, there is a market pattern of "not a light season, not a busy season."
According to analysis, in 2014, the home furnishing industry will firmly grasp the general tone of "stable progress, reform and innovation", insist on using development to solve problems in development, and focus on resolving excess capacity and developing green building materials. Resolving excess capacity as the focus of structural adjustment, taking the development of green building materials as the overall starting point for transformation and upgrading, coordinating the transformation and upgrading of traditional industries, cultivating and expanding emerging industries and developing production, the "three in one" coordinated development.
Jiuzheng Building Materials Network believes that enterprises must solve this relatively surplus production capacity, starting from two aspects, focusing on R&D and innovation, and focusing on brand building. Technological innovation and branding are all means to create product differentiation, and differentiated products will not only generate new market competitiveness, but also stimulate new market demand. Technological innovation is the most revolutionary factor in breaking the old balance of the market and reconstructing a new balance in the market; the brand is a sharp tool that allows you to smoothly introduce new markets, stabilize market position, and avoid price wars. Although the iphone is also cutting prices with the appearance of newer and more powerful mobile phones, the price and rate of price reductions are much slower and much less.
Compared with high investment and high risk in R&D innovation, brand building will become the choice of most furniture companies. Most enterprises in China are inherently inadequate in research and development, lacking the spirit of innovation and risk-taking, lacking long-term persistence and investment, and worrying about the lack of legal protection of the innovation environment. This is an important reason why so many manufacturing companies prefer to invest their money in real estate rather than invest in research and development. In this case, brand building has become a favorable choice for enterprises.
Ningbo GO Home Network editorial report
5+5 Smart Glass,Sunroof Switchable Glass,Sunroof Privacy Glass,Skylight Privacy Glass
Shenzhen Filmbase Technology Co., Ltd. , https://www.globalfilmbase.com