Facing the dilemma of increasing global trade friction, further enhancing the sense of innovation, adjusting the industrial structure, and accelerating the pace of foreign trade transformation of the ceramic industry in an all-round way is the fundamental way to crack the dilemma of ceramic export. The increase in trade friction in the global ceramics market is one of the important producing areas of China's ceramic industry. In 2011, Tangshan's daily-use ceramics production exceeded 100 million pieces, and ceramic products reached US$407 million, up 3.3% year-on-year, accounting for 10.5% of the city's total exports. At present, Tangshan has nearly 100 ceramic export enterprises, and its products have been exported to 165 countries and regions in the world. Among them, sanitary ceramics exports rank first in the country, and exports account for about one-third of the country's total exports. However, as most of the sanitary ceramics enterprises in Tangshan rely on OEM production to maintain their livelihoods, another potential threat arises, that is, the excessive dependence on foreign countries leads to further increase in the business risks of enterprises. It is understood that Tangshan's exports of sanitary ceramics account for 85% of the total output, and the export volume of several large-scale enterprises also reached 70% or more of the total output. "Currently, the world economy continues to decline and the consumer market is sluggish, which brings certain difficulties to the export of China's ceramic products." Cao Quanmin, deputy mayor of Hebei Tangshan City, said that the excessively concentrated export market model is more vulnerable to the importing countries. Trade policies and anti-dumping measures are prone to the unfavorable situation of large fluctuations in trade growth. According to Chen Feng, president of China Minmetals Chemicals Import and Export Chamber of Commerce, many foreign countries have set up technical barriers for ceramic products to protect their own ceramic enterprises and to cope with the current global economic crisis. period. According to reports, since the EU tile anti-dumping case was closed with 69.70% of anti-dumping duties, on February 17 this year, the EU launched an anti-dumping investigation against China's daily-use ceramics, involving a total amount of 713 million US dollars; August 30, Mexico to China The anti-dumping investigation was initiated by the daily-use ceramics, involving a total amount of US$45 million. On August 31, the Customs Union of Russia, Belarus and Kazakhstan initiated a survey on the general safeguard measures for daily-use ceramics, which was set up globally on the grounds of protecting domestic industries. Trade barriers. "These cases show that in addition to the developed economies, the trade friction between emerging economies and China has also increased significantly." Chen Jiangfeng, vice president of the China Chamber of Commerce for Import and Export of Light Industrial Products and Crafts. Relying on innovation to enter the middle and high-end ceramics market "In the current market situation, as a ceramics production enterprise, vigorously carrying out transformation and upgrading is the only way to cope with the crisis." Chen Feng believes that with the deterioration of the international economic situation, more and more countries are starting to To formulate trade barriers with various strict technical standards, the first thing for China's ceramic enterprises is to rely on technological innovation to upgrade industrial standards, so as to effectively deal with trade protection. "At present, under the circumstance of increasing export pressure, China's ceramic enterprises should pay more attention to relevant international standards, continue to increase investment in scientific and technological innovation, and improve product quality. At the same time, enhance brand awareness and create brands with international influence. Chen Feng said. Song Zichun, deputy general manager of production technology of Huida Sanitary Ware Co., Ltd. believes that it is imperative to focus on R&D and production of products with their own characteristics. He said: "In the harsh winter of this industry, we can't just like the cold bird, always yelling 'Take it tomorrow' until it freezes. We have to prepare for the colder winter in advance. It is the most important measure.†Chen Feng also said that ceramic enterprises should actively participate in the ceramics professional certification in developed countries and obtain a pass to enter the international high-end ceramics market. "Many countries in the world have certifications on ceramic products, such as UPC in North America, WELS in Australia, CE in the European Union, WRAS in the UK, etc. These certifications are the passports for ceramic products to enter the world's major high-end sanitary ceramics market. However, China's Ceramic companies generally have low enthusiasm for foreign product certification, and have obtained fewer certifications, thus losing their access to these markets." Chen Feng believes.
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