Summary of the latest situation of Chengdu Furniture Fair

Part One: Recent Exhibition

To "new heights, new vision, new starting point" as the theme of the Eleventh Chengdu International Furniture Industry Exhibition, the upcoming July 3, 2010 - 6 grand opening in Chengdu Century City New International Convention and Exhibition Center *. The work of attracting investment and advancing together is in full swing. In addition to the first participation of Guangdong and Shanghai brand enterprises, it also broke through for the first time for French and Malaysian foreign furniture finished enterprises. The number of booths is expected to exceed 5500 .

Eleventh Chengdu Furniture 1 - Hall 7 planning for the finished furniture museum professionals, 8, 9 Hall woodworking machinery and raw materials for the museum professionals. In addition to all the original 9 exhibition halls being full, at the request of the majority of exhibitors, a temporary exhibition hall was set up in the front square of the exhibition hall, with a total of 5 areas. The total exhibition area of ​​this area is tentatively 7,500 square meters.

the second part:

Wonderful package, Wuhou International Home Furnishing Culture Festival——Strong cooperation to promote the leap-forward development of the local furniture industry

Chengdu Furniture Fair has been successfully held for ten sessions since 2000 , from the initial 400 booths to more than 5,000 booths today , the number of visitors has increased from the initial nearly 20,000 to today ’s nearly 800,000 , and has developed into China. The largest and most mature furniture professional event in the Midwest is also the preferred platform for domestic furniture sales in China.

As the largest furniture trade distribution center in the west, Bayi Furniture City and Taipingyuan Furniture Plaza have unique advantages in the furniture industry . Last year, through the overall cooperation between the largest furniture exhibition platform in the west and the largest furniture store in the west, the quality and depth of the brand awareness of the Chengdu furniture industry were further improved , and the Bayi Furniture City and Taipingyuan Furniture Plaza were inwardly known as domestic and foreign brands. Rong's preferred platform for business display, as the leading position of Sichuan furniture industry as an overall display window for domestic and foreign markets . Through the launch of the new situation of the exhibition store linkage, under the shadow of the financial crisis last year, the domestic furniture industry was generally sluggish, driving more than 100,000 visitors during the exhibition period. According to statistics after the exhibition, a total of more than 1.8 billion purchase and sales agreements were reached during the exhibition period , which brought subsequent benefits Harmony benefits exceed 15 billion yuan. After the meeting, many people in the furniture industry called it "Chengdu Miracle", and it was also full of praise for the new attempt of the two sides to join forces to reintegrate resources.

This year is the first year after the 10-year celebration of Chengdu Furniture Fair and Sichuan Furniture Industry Chamber of Commerce. In order to better promote the western furniture industry to accelerate the pace of entering the era of overall regional brands from the era of single sales, the market recognition of Sichuan's overall furniture industry has been greatly improved Knowledge to promote the leap-forward development of the local furniture industry. Chengdu Furniture Fair has deeper strategic cooperation with Sichuan Furniture Industry Chamber of Commerce and the 4th International Home Furnishing Culture and Art Festival.

The form of the exhibition is composed of two major sections: on-site transaction display and cultural display, and interspersed with related ancillary activities. Formed a large-scale home furnishing exhibition venue with Chengdu International Convention and Exhibition Center—Bayi Furniture City and Taipingyuan Furniture Plaza as the main spool, and a home culture venue supported by Bayi Furniture City and Taipingyuan Furniture Plaza. Introduced an extra large furniture trading event with a total of 450,000 square meters in the exhibition center plus Bayi Furniture City and Taipingyuan Furniture Plaza . Greatly expand and enrich exhibition scale and exhibition content. In order to promote the leap-forward development of the local furniture industry.

 

the third part:

Brand promotion 2010 Chengdu brand furniture spring direct sales week ended successfully

Organized by the Chamber of Commerce of Sichuan Province furniture, New Oriental Exhibition Co., Ltd. hosted "Good furniture Chengdu-made" --2010 spring Chengdu brand furniture direct sales week in May 9, 2010 come to an end in Century City New Convention and Exhibition Center, Hall 7, 30,000 visitors come to the exhibition to buy furniture. This week's furniture direct sales week is the flagship brand of factory furniture direct selling brand, so that the huge sum of money has been enthusiastically sought by consumers in Rongcheng. At the booth of nearly 100 companies in the exhibition hall, the quality of furniture with different styles is as low as 3.5 %, which attracts consumption. The crowd was crowded and even queued up for inquiries. Friends of the entire local well-known brands, south, waves degree, the Government prince, famous the world good, good scenery, Lie Weishi, cedar homes and other full debut; ten thousand square meter exhibition hall gathered thousands of colored furniture covers Living room furniture , bedroom furniture , study furniture , dining tables and chairs , home accessories, etc., the furniture styles are rich and colorful, fashionable and simple, European-style garden, American style, Chinese retro everything, to meet the needs of various consumer personality; let consumers enjoy a Station procurement convenience.

Furniture direct sales week created three major "worry-free protection"

2010 Chengdu Brand Furniture Spring Direct Sales Week is the same as China's third and southwest's largest furniture exhibition-Chengdu International Furniture Industry Exhibition (referred to as Chengdu Furniture Exhibition), with a ten-year understanding and unique place in Chengdu furniture market Source advantage, corresponding to consumer demand, took the lead in creating three major worry-free security systems to serve consumers.

Factory direct sales

In the form of centralized factory direct sales of furniture manufacturing companies pioneered in Chengdu during Furniture Direct Sales Week, the cost of the furniture middle channel is deducted, benefiting consumers with direct benefits, and allowing consumers to buy good furniture products at an acceptable price.

Brand access system

From the more than 3,000 furniture companies in Chuanchuan, nearly one hundred brand furniture manufacturers have been selected. The participating companies need to be well-known throughout the country, and must have corresponding quality assurance in production, design, and after-sales service.

Delayed delivery

Consumers can freely choose the delivery time for all furniture booked in this furniture direct sales week. The delivery time can be extended to the end of 2010 at the most, and the price of the furniture purchased will not change.

1 yuan to buy furniture    Brilliant

The 1 yuan furniture buying activity is a major event for this furniture direct sales week. During the 4- day event, the organizing committee sent a total of 106 pieces of 1 yuan furniture and more than 4,000 pieces of 100 yuan deductions. It is estimated that the market price of 106 pieces of 1 yuan furniture exceeds 500,000 yuan, which also includes a set of three-bedroom furniture with a market price exceeding 30,000 yuan. It is reported that the one-dollar furniture buying activity will be a regular activity of the furniture direct sales week. The organizing committee will add more one- dollar furniture in the future, bringing lucky surprises to more consumers. The signing event for the CEO on the 8th was also eye-catching. Many CEOs lined up with long queues waiting for surprise discounts. Some consumers have already selected furniture and waited for surprise discounts before placing orders.

Different from the previous one, in addition to greatly benefiting consumers, this year's furniture direct sales week pays more attention to the promotion of the theme of "good furniture, made in Chengdu". Both the sense of quality of the participating furniture and the sense of booth design are more than the previous one. Significantly improved.

According to Mr. Jiang Hua, the leader of the preparatory group of the organizing committee: Furniture direct sales week is not to win with a cheap route, but to promote the image of Chengdu furniture brand with high quality, high price and high cost performance. Consumers can think that for some large enterprises, furniture direct selling within 5 days of the week, no matter how much they sell, compared with the national market profit, it may only be a small amount of money, so companies do not value profits, but rather focus on spreading local in Chengdu Furniture brand, so that consumers have a new impression of Chengdu home.

It is reported that the next direct marketing week is expected to meet the audience in October. Stay tuned.

 

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