Strengthen the floor - interpretation of the relevant laws and regulations

The white paper is divided into six parts, which are: an overview of the laminate flooring market, product overview, production techniques, cost analysis, consumption guidelines, and return to integrity. Among them, the “cost analysis of laminate flooring” section first carried out a scientific cost analysis of the 8mmE0 laminate flooring prevailing in the market as a sample, and proposed its retail price reference range.

According to the white paper, the main raw materials for the 8mmE0 grade antibacterial laminate flooring are E0 base materials, wear-resistant paper, imported base paper, and balance paper. Taking into account the order quantity, processing technology, etc., of different manufacturers, the total cost of main raw materials totals about 28%. ~30 yuan/m2, other costs, expenses, and profits are allotted for about 13~15 yuan/m2, which mainly includes the process cost and other expenses such as pressing, slotting, packaging, and labor, and the finished product price is 41~45 yuan/m2. .

After the dealers accrue their various expenses and profits, they usually release the goods to retailers at a price difference of around RMB 6/square meter, that is, the retailer's purchase price is generally between RMB 47-51/sqm. The retailer directly faces the customer and is responsible for installing and providing accessories and other services. Retailers provide consumers with satisfactory installation services (including accessories) at a cost of around 8.5 yuan per square meter, and retailers need to pay various terminal charges, generally increasing the price per square meter by 9.5 yuan per square meter into the end market.

The person in charge of the National Chamber of Commerce and Industry Furniture Decoration Industry Association stated that it is generally believed that the publication of product details is a taboo in the industry and that product costs cannot be disclosed. However, in reality, there is no problem that the cost of the enterprise product is transparent and the company’s profits are reasonable. On the contrary, after the cost has been disclosed, the transparency is enhanced, the profits that the company should obtain can be justified, and consumers can buy it with confidence and understand consumption.