Stone industry: E-commerce and energy conservation

For the development of the stone industry in 2010, stone entrepreneurs invariably locked the three key words of optimism, e-commerce and energy conservation and environmental protection. First of all, the furniture leader was successful in testing water e-commerce, and the Copenhagen Climate Summit inspires people's attention to environmental protection. Under this background, the stone industry is also advancing with the times and planning the future direction.

Outlook: The market will continue to grow rapidly in 2010

At the beginning of 2009, people were very nervous. The “winter theory” made the entire industry turbulent and sloppy, but the strong rebound in the property market drove the home industry to pick up quickly. Even before it felt cold, the crisis had already gone. He Liangcheng, general manager of Hecheng (China) Co., Ltd., revealed to reporters that it was the arrival of the financial crisis that made the company aware of the crisis and made preparations ahead of schedule. The performance of Hecheng in 2009 was 30% higher than last year.

Stone enterprises have taken many measures to actively save themselves this year, which is mainly reflected in the innovation and diversification of marketing methods. In addition to making a fuss about prices, major brands have adopted the “going out” tactics, various kinds of group purchases and signatures. Sales, community promotion, designer routes, etc. made this year the biggest year of change.

Due to the backing of the strong property market, and the inertia of high-speed development in 2009, the home furnishing market in 2010 has naturally placed more expectations. In Europe and the United States, trade protectionism is now rampant and barriers are building. Many outward-looking doors and windows companies have turned their bows to fight the domestic market.

Online shopping building materials gradually become the mainstream

In order to help consumers to save more energy and reduce the waste of resources that may be caused in the shopping process, some home building materials brands have also launched their own online shopping platforms. Consumers log on to these network platforms and complete a series of operations such as placing orders and making deposits with just a click of the mouse. Some homeowners frankly stated that home online shopping is a form of consumption that is worth promoting. He just completed the renovation of new homes last year and almost all of the renovation materials are purchased through online channels.

Environmental protection is not only a responsibility but also a future trend

Although the Copenhagen World Climate Summit did not reach a substantive agreement in the end, it also aroused the attention of the world to the fate of the earth. Energy-saving and emission reduction has become a major issue for the people of the world. The Chinese home building materials companies that are in rapid development should also not forget their social responsibilities. The products of China's home furnishing companies must not only meet today, meet the future, but also satisfy the world.

Quality and service should still bear the brunt of it

For the future development of the stone industry, we must constantly upgrade, continuous innovation and breakthroughs, stone companies in the breakthrough to seek the driving force of development and upgrade themselves.