2016 is a year of rapid development in the domestic smart home market. According to market research data, the size of China's smart home market in 2016 has reached 60.57 billion yuan, an increase of 50.15%. According to experts' prediction, the potential market for smart homes in China is about 5.8 trillion yuan, and the development space is huge.
After 2014, 2015, the preview, crowdfunding, starting and internal testing of various smart items for two consecutive years. In 2016, the smart items that focus on different functions, different scenes and different users are almost fully blossomed. In addition to the intelligent evolution of “home†such as security and surveillance, the intelligent upgrade of lighting, door locks, doors and windows, home appliances, furniture, and home textile equipment (products) has also begun to enter an accelerated period, in which smart fingerprint locks rely on their practicality and breakthrough. Be the first breakthrough in the smart home system. However, the smart fingerprint lock industry, which is still in the fast-growing period, has not yet formed a representative leading enterprise. The fingerprint lock brands of different factions are busy exploring their own development roads, and the 2017 market battle is on the verge.
Second, the fingerprint lock into a smart home entrance, the competition in the high-end market is fierce
As the first level of home security protection, the door lock is a must-have product for every household. However, the traditional mechanical door locks have long been unable to meet the needs of current users for convenient, intelligent and safe living. The emergence of smart fingerprint locks fills this gap.
The fingerprint lock relies on the uniqueness of the human fingerprint, and the fingerprint is used for character identification. Users do not need to carry mechanical keys, can unlock by fingerprint, password, mobile phone, etc., greatly improving the safety performance and convenient performance of the lock, and its intelligent linkage function can also realize remote control management and improve "smart security" "system. At present, the fingerprint lock has become a "frequent visitor" to smart home hardcover, and has become a bargaining chip for improving the quality of life in many high-end homes.
According to the report of China's real estate research institutes, more than 2,000 high-end real estate projects nationwide choose to install fingerprint locks. Although there is still a big gap between the data and developed countries, it is an inevitable trend that fingerprint locks become the standard for high-end real estates. And this "golden market" has become the territory occupied by many fingerprint lock brands in China. However, despite the fact that the Korean brand represented by Samsung and the American brand represented by Yale are the most, the brands have been able to seize the market ahead of time due to the early entry into the market and the mature production process. In the German brand, the German Seiko fingerprint lock represented by Deschman and Cadiz is even better.
Third, the fingerprints lock three major factions contrast, diversified development
With the fierce competition in the B-end market and the gradual deepening of the cultivation of the terminal market, the national awareness of the consumption of fingerprint locks has gradually formed, attracting a group of leading companies to make a fuss. Among them, the fingerprint locks mainly based on the three major factions of the Korean Department, the American Department and the German Department have been favored by the market.
The fingerprint locks of South Korea are represented by Samsung and Gatman, and the electronic locks with password lock and lock function are the main ones. The reason why the Korean fingerprint lock can be widely recognized in the high-end market is due to its exquisite fashion and strong design of the "high-value" product appearance, which is inseparable from the popularity of the Korean wave in recent years. However, since Korean locks are mainly sold by agents in China, it becomes difficult to protect after sale. Moreover, the design of its functional parts is rather confusing, and its adaptability to domestic doors is worse, which will be greatly reduced in practicality.
Comparison of internal structure between Deschman (left) and Samsung (right)
The US fingerprint lock is mainly represented by Yale. Yale Electronic Lock is one of the oldest international brands in the world and one of the most prestigious brands in the lock industry. For hundreds of years, the quality of Yale fingerprint locks has been fairly stable and the safety performance is very high. But there are also some shortcomings. Yale fingerprint locks develop slowly in the process of intelligentization. The fingerprint capacity that can be included is also very limited. The product design is more conservative and wins by quality.
Yale, Samsung, Deschman (small 嘀) product appearance comparison
German fingerprint locks are represented by Deschman and Cadiz. German fingerprint locks entered the Chinese market late, so the popularity is not high for the time being, but the "Made in Germany" gold sign is very weighty. The addition of German fingerprint locks has injected more vitality into the market. It not only continues the German Seiko technology in product development and control, but also constantly demands quality, and the adaptability changes made to the market have won the recognition of many consumers. It is foreseen that the German brand will play a more important role in the industry.
Fourth, the retail market is waiting for an outbreak, and the market will be tested in the future.
Some insiders predict that 2017 will be a year of smart fingerprint locks ushered in the C-end market. The continuous expansion of the market volume and the strong support of the policy can be said to have occupied the best of the world, but in the end, whether the smart fingerprint lock can really go to thousands of households still needs to seriously deal with the three difficulties of quality control, channels and services. Deschman founder Zhu Zhiling believes that smart locks should detonate the smart home market, and also need to promote the online, high-efficiency after-sales service system, cost reduction and price reduction, socialization and emotionalization brought by the scale effect. A huge consumer drive for demand. In the long run, who has a stronger supply chain, better offline service system, and more refined product quality, the stronger the foundation, the more they can get the brand premium and the trust of home users. Therefore, who will become the industry leader in the future has yet to be tested in the market.
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