Wen / reporter Wen Jia photography / Zhen Zhenhua prop production / Jin Tao
At first glance, they are like you and me, and they keep their "Nine to Five" position, step out of the office building, turn around, and they will disappear in the crowd of people at the subway station. However, in the major Internet forums, they are extremely popular super-humans, each has a large number of "fans", ascended to the limelight.
The commercial society is increasingly developed. The early talents only stayed at the ticketing stage. Nowadays, the people who reach the Internet have already extended their influence to the Internet. Some people have even changed their life paths and rushed to a higher quality career.
Even so, they still cherish their wings, insisting that "the gentleman loves the money and takes the right path" because once they lose the trust of netizens, their power will be exhausted.
Diet up to white people? NO!
On Volkswagen Ratings' "The God of Cookery", the total number of "Taking Blood" points since starting in 2003 ranks sixth. On this day, she asked about the other three friends to explore the store. The three netizens are all cattle, and the total network points are ranked eighth, ninth and 46th respectively.
Due to the detachment of “Jianghu†status, each of them praised the many restaurants in the city with their own comments, which led the owners of newly opened restaurants to send letters to invite them to dinner. However, they are never greedy. “How can we maintain fair evaluation when we eat white food?â€
Spend 6,000 yuan per month under the restaurant
For food, "food gods" have a passionate love. "yosk," an advertising company employee, has a famous saying: "Food is alive."
They will be rushing for three or four hours under the high temperature of 39 degrees Celsius. They will only go for a meal in a newly opened restaurant in the suburbs. They will also gather in the middle of the night to go to a restaurant for dessert. They will even pay 1400 yuan for each person. Go to the beach outside to eat a table!
Since the beginning of this year, public relations women have spent 6,000 yuan per month on their own expenses! “Although customers are often asked to eat, my comments are not basically eaten and raised from public funds.â€â€”———Please ask customers to eat first, and then consider the grades first. The taste is the second most important thing. At the same time, there is no mood to experience the beauty of food. “One heart thought How to bargain with customers.†As for the huge monthly expenses, it is not the point. “Someone is willing to spend more than 10,000 yuan to buy a brand-name package. We think it's better to eat!â€
It does not mean that you will be able to become a “food god†recognized by rivers and lakes. The so-called “specialty in surgery†can be used to comment on food. You cannot use “eating†to describe it. “Gastro†must be able to immediately taste food ingredients and speak authentic food. practice. Mr. Nishiko who works for a foreign trade company is an expert in Italian cuisine, and the reputation of doing the sales of i02 starts with the head of the group's snacks. “yosk†loves West Point and often cooks at home. It is said that there are people on the Internet who are familiar with the "Anhui cuisine" of the "dark food industry" branch, that is, the legendary firewood...
Because of their hobbies, they each consulted a large amount of information. Some people mentioned "rich shrimps" and several people immediately began a professional debate: "I have searched for illustrations and said that this kind of shrimp is called 'shrimp,' also known as 'rich'. "Shrimp," "Urinary shrimp."" "No, I also checked the information. 'Rich shrimp' and 'Sweet shrimp' are two branches of the same kind of shrimp." "So tomorrow, ask a friend who specializes in seafood." !â€
Of course, "Take Blood" says that the more you eat, the more your mouth grows. "When you eat the first tiramisu, you feel good, but if you eat 30, you can score high. Now look back. I was ashamed of my early comments."
Do not follow the trend, not "sell"
The four “God of Cookers†party, looking for a restaurant that they had never eaten, was very rare. Sometimes, in order to discuss where to go for a meal, they can talk on MSN for two or three hours. Not famous restaurants, they will give praise. For example, in a restaurant that has recently been hotly fired, they feel that too much MSG has been put on too much; and many netizens give places where the "middle and lower" rating is given, they also "wouldn't die in the Yellow River," and they just had to eat a bit, sometimes. Really will find a good place - Chaozhou seafood restaurant, a lot of people in general, they think it may be a netizen ordering is not in place, "especially in the fall, their seafood is really doing very positive, Chaozhou cuisine also Yes, but many netizens have arrived there, and they only have a little bit of help with the dishes and the dishes. Of course, they will not feel too good."
Over the years, many of the restaurants that they have recommended will be added to the “favorites†and restaurants will flourish as a result. And some modest restaurant owners, when they see their comments, will send letters to request valuable opinions. “There is a fast food restaurant in Pisa. The advice we gave was that the tiramisu was too strong, the pizza in the pizza was too small, and the tomato Too much sauce, as a result, the boss really adjusted the quality."
The most powerful thing is that sometimes they eat at the restaurant while they are eating, they are commented when they are patrolled by the boss, they immediately come up with an imaginary advice and discount them. A "food god" not only loves to comment, but also loves to communicate with the store manager. "Yeah, you have a very good reputation in Guangzhou. Why aren't some of the specialties done right?" The manager was convinced, and he immediately took one person. The previous VIP card was compromised and I felt I couldn’t help but especially these “food godsâ€. The foreign chefs met with them. If they meet a friend, they will not only take the initiative to discount, but they will also cook dishes and invite them to taste for free.
However, they discounted their "ulterior motives." They firmly refused. "Don't think that you have a charisma on the Internet. You can comment irresponsibly. Who can't tell!"
Now, "Toxic" has begun to watch cosmetics reviews.
When it comes to the future, all four people feel that "as long as you eat well is the greatest enjoyment." Some people also asked them to write a book, but they consciously "rich practical experience, theoretical knowledge still lags behind" - their goal is the famous "food God" Shen Hongfei. There are also "food God" resigned to open catering consulting company, specifically for the restaurant owner advice.
As for their own "food gods" status, they all hold their own company's boss tightly, avoiding visiting the customer to visit the door and be treated as a "smoothing number to drink afternoon tea." Of course there will be a lot of friends and colleagues calling to recommend restaurants. "God of Cookers" will ask the professionally: "Chinese cuisine? Light taste? How much per capita? Lot of requirements?"
Vié„„enna Cafe on Shaoxing Road is one of the cafes that several “Goddess†loves. There is a dessert called “Caesarmanâ€. “In fact, it is foreign patties with apple sauce.†It is very punctual. The brand “Food God†holds is a prop made by this newspaper. It is not easy to visualize the “amateur work†of “food godsâ€.
Group purchasers "provoke divorce" is a good show
Now, Tang Liang is the chief operating officer of Shanghai Group Buying Network. However, more than three years ago, he was just a small white-collar worker of an advertising company, but he was also a pioneer in organizing group buying and selling by Shanghai Decoration Forum. So far on the road, people who are often strangers have come to say hello: "I have participated in your organization's group buying conference..."
The pioneer in organizing Shanghai group purchase
When Sohu had just opened the altar, the Sohu Focus Network renovation forum was mixed. Tang Liang was decorating her parents' old house. "At that time, I wrote a post about buying a water purifier and started writing a decoration diary." He quickly became one of the most active netizens.
Just when Beijing popular decoration "collection" (collective procurement), the focus of the network has opened a group purchase version, the forum veteran Tang Liang was appointed as the decoration version and group purchase version of the moderator. When the "new official" takes office, he must always make a point. Tang Liang just wants to buy a security door. The price will not go down and he will simply initiate a group purchase at the forum.
At that time, everyone had not yet “opened†and only three or four users responded. However, only three or four of these doors were cut from 1,200 yuan to 1,070 yuan. The first-fruitful win, coupled with a lot of netizens sent letters to ask the moderator where to buy things, Tang Liang made a post: "About how many people, how many varieties, I want to organize a group buy it!"
The registration was very enthusiastic. Although more than 50 people could be said to be negligibly small compared to Tang Liang’s “Group of 1,000 People Buying†operation now, it was definitely the beginning of the trend. Tang Liang found a friend who sold central air-conditioning and asked him to help meet several bosses in the same building materials city. The suppliers were all interested in hearing one after another. Tang Liang invited Sohu to spend 500 yuan in activities and rented a small venue beside the body. On that day, more than a dozen different suppliers came. “At that time, suppliers watched dozens of people bargaining together and frightened and frightened. Like now, they directly stood on the stage. PK: A said, 'My switch is a big brand, but it’s better than some small stores'. B retorted that 'though we are small, but the service is very famous'; A said 'I sold 36 yuan', B shouted 'I 35, but also free installation fee'!"
"There is a share of you in the future."
The first time the group purchase was on fire, although the discounts discussed now seemed small, but it was really good at the time. After more than half a year, Tang Liang organized some group purchasing activities. However, he and some netizens dedicated themselves to providing free energy. "At that time, they didn't know how deep this line of water was, and they did not make money. It was very difficult to do it. â€
In 2005, Tang Liang, who had already quitted his “Jianghu Darenâ€, received an invitation from Shanghai Group. Group purchase network will be listed in the future, large-scale capital injection, Tang Liang is very optimistic, the boss to the good treatment, but also said that "the future will be bigger and you have a", "group purchase has formed the industry, I am the inventor, why not go back?"
Tang Liang was in the company "doing similar tasks as director of operations." On the one hand, he used his celebrity to focus on the needs of netizens. He used to run suppliers, venues, and organize activities. "There are teams working together to accomplish this, such as looking for suppliers." Responsible colleagues have done more than ten years in the decoration industry 'old mages', as well as strict qualification review - we eventually have to stand in the netizen's position, or else people believe you?
In the organization, Tang Liang still insists that the credibility of the individual is the foundation for him to settle down. Tang Liang is now hosting the group buying meeting. The most important thing is to “pick and leave the PK suppliers on the stage.†He refused to “bleed†and still lived and died on the stage, and simply threw him down. "Strict corporate system, can eliminate 'great corruption', and 'small corruption' is inevitable - presided over the group purchase meeting, to help suppliers to say a few words, the price cut down a bit to take the lead in applauding," However, your position is wrong, People don’t say anything, and there will be a jealousy in their hearts. “The Shanghai people are so smart. Who can't tell you this little trick?â€
Skincare Makeup Daren Boss allows him to "play big"
But when Van Nico’s post appeared, the click rate was tens of thousands. Some people would give some sour reply, and some people would explore this mysterious “beauty king†in private. The netizen rumors “His skin is one in a thousand, one is crystal clear, and no correction is needed. Can be advertised."
Even in the famous ladies website, Onlylady, Mr. Niko is definitely one of the most eye-catching people. This male student who studied fashion design is currently a beauty magazine editor. At the time of college, he passed a certificate of senior beautician and senior makeup artist. He is a treasurer of most brand products, and he also serves as an “internet skin consultant†at the forum. Respond to questions and answer your sister's skin care and makeup issues.
This month, this skin care expert who is said to have truly perfect skin will arrive in Shanghai to hold a “meeting partyâ€. “Fans†will finally have a glimpse of the true meaning of “Nicole's teacher†– he is still working part-time at Beijing University for Nationalities. After two years of image design classes, each class was packed full of classrooms and insisted on dragging!
Skin care products burst large refrigerator
Niko's first official contact with skin care products was at the university—a senior sister recommended an entry-level eye cream for him to “heal†dark circles. He feels it works well and has never been able to handle it. First went to test the certificate, while a large number of trials of skin care products, spend two or three thousand yuan a month in the "face" is commonplace, the counter lady looked far away and he smiled. Hoarding bottles and cans, a large refrigerator can not fit; measuring the value of skin care products PH value of the test paper is accumulated tens of thousands; products bought too much, a face is simply not enough, simply painted on the arm to see the effect. Recently, he even experienced a face-lifting botulism!
When the Onlylady website started, he began to write "Nike's Skin Classroom and Makeup Classroom", recommending skin care products and make-up for the skin conditions provided by netizens. At that time, OL had no paging, because too many replies, Niko can not open their own posts, the mailbox inside the station every three to five to be supported.
"Skin Classroom" became famous in the first battle. Nico concluded that the first was because he was "courageous to be a mouse" to try a large number of products, and assiduously studied the ingredient list. Second, because he insisted on an objective review, he would not put a skin care product. To hold the sky, it will not be just because he is not suitable for the devaluation. In addition, he just resigned from the first job at that time, even if the other party's problems were based on the foundation, or asked questions without looking at the posts, he had the patience and patience to answer.
Love resigns "Office Big"
After graduating from the costume design profession, Niko changed three or four jobs, worked in media communications, and worked as a clothing editor for magazines. Each time he resigned because he was "too much pressure on his full-time job and his skin became very poor recently." After finishing the work, he took a leg away and traveled in a daze. Everything was good.
Although his family is good, he is also the reason for his "cheerfulness", but even if he is idle, he is fully capable of supporting himself. In order to attract popularity, many websites tried to pull him to write a column. One of them even tempted by the gift of shares. He replied, “I learned economic law, and intangible assets cannot be used as a stock condition.†He only promised to have a large portal. , "They asked me to answer questions on the Internet and write one for $5. I spend an hour or two a day and I can write more than 40. Then I started working full time. I was busy and I wouldn't do it."
The most recent job was to be a beauty editor for a magazine since last November. Because this person is really big, the boss silently tolerated his "non-divided demand": "absolutely not work overtime, absolutely do not receive work calls after work - nothing is a hundred thousand fire urgently to non-day to call you back."
When the Makeup Brand Manager contacted him, there was one more request: “Help us to recommend a few more words on the Internet! What products do you need, even if you call me!†But in addition to the new products that are normally offered to beauty editors, Niko from Didn't talk about it, "Why is it getting soft? After all, magazines have to consider commercial factors and balance brands. So I say to netizens that don't believe what I wrote in magazines. I'm only responsible for what I write online. "Of course, he will also give a poor evaluation of a product on the Internet, because the opinion is indeed fair, the brand manager is not angry:" It does not matter, ah, next time we recommend our star product is good! "
Niko’s position on the future is “a utilitarian skin care product review expert.†Really, a brokerage company has packaged him into a star character, and he does not oppose it. It is also his dream to open the "skin class" on the Internet to a true training school. There are many booksellers who are looking for him to publish books. He said that the first book must be well written, and he hopes to encounter a publishing house with strong background.
In short, the future may be infinitely high for this Internet person.
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