“Zero profit!†“The lowest price in the city!â€, these promotional advertisements for a large home building materials store attracted Ms. Z, who is giving her son a wedding room. She went to the store to purchase a total of 24,000 yuan of solid wood flooring at a price of 460 yuan per square meter.
When buying back the floor decoration, the construction master said that these floors can be bought at 380 yuan per square meter in other building materials market. Ms. Z did not believe at first, even ran a few building materials market, and found that the price of the same brand, quality, and specifications of the floor is not so expensive. I thought that I bought the floor with the lowest price in the city. I finally found that I bought it at the highest price in the city. Ms. Z, who felt deeply deceived, complained to the price department.
According to the investigation by the price department, the “zero profit†and “the lowest price in the whole city†declared by the home building materials selling place are only the gimmicks that attract consumers' attention. The prices of many commodities in the store are actually much higher than the prices of the same varieties of goods in other stores in this city. The store uses deceptive and misleading language to induce consumers to trade with them, violating the “Prohibition of Price Fraud†and is a price fraud. In accordance with the relevant laws and regulations, the competent pricing department ordered the home building materials store to immediately rectify and repay the Ms. Z’s purchase price in person and impose a corresponding fine.
The tempting price propaganda signs such as “the lowest price in the city†and “internal employee price†are easy for consumers to be deceived. The price department reminds consumers that when purchasing goods, especially when buying large items, don't believe in some business propaganda. It is best to "shop around three" and buy cheap and good quality goods. Operators selling goods or providing services should clearly mark the price, and should be true and clear. If the content of “the lowest price in the market†is marked, it must be based on the evidence and provide relevant evidence when the price department inspects; if the “market minimum price†and other contents are unfounded or uncomparable, it constitutes price fraud. Acts are subject to appropriate penalties.
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