Italian furniture ** country market share 15%

In the first half of this year, China’s imported Italian furniture products increased by 35.53% year-on-year; in the first half of 2014, the Italian furniture’s market share in China has reached 15%, surpassing Germany’s number one; it can be said that Italian home companies ushered in China. The best time for the market. Recently, the Italian furniture industry has set up an office in Beijing. With the help of this platform, Home Furniture Week has made its debut. In the future, the cooperation between China's imported home furnishing companies and Italian home furnishing companies will also be smoother and the prospects are very promising.

Learning from Italian furniture about the Chinese furniture industry is what makes the Chinese people proud. The value of the Chinese furniture industry is huge. According to industry insiders, the output value of the Chinese furniture industry will reach 2.4 trillion yuan by 2015. However, for all practitioners, it is common in the furniture industry that there is a serious problem of homogeneity, lack of innovation in design, and lack of attention to brand building. From "Made in China" to "Design in China" to "Created in China", the Chinese furniture industry has to go a long way.

The "Beijing International Design Week" during the "11th" period shows that a number of Chinese furniture companies are constantly striving to improve their original designs. More companies fought on the road to design. This week, the Italian Home Week, which honors homeowners, is a good place for Chinese furniture companies to learn. Can learn Italian modernization, industrial design; can learn how to accumulate profound artistic heritage; can learn its furniture products exquisite workmanship and fine details of processing; learning its focus on product quality and reputation of rigorous practices.

After understanding the brand story and development history of Italian furniture, we will know that the brand is the driving force and name card for the development of furniture companies. To be strong and to be big must focus on the establishment and creation of brands and take the road of own brands. We will also realize that in the fierce market competition, furniture companies will certainly be eliminated and withdrawn from the market because of lack of product innovation, quality assurance, and low credibility.