In 2011, there was a storm of group buying in the flooring market, and it never stopped. In the face of the new marketing model, many flooring companies have made every effort to make every effort, and have caused a group buying tornado in the flooring market.
The group buying of flooring has become popular, and the battle of group buying among floor enterprises has extended from the price war to the gift war. The shocking lowest discounts and lowest prices have repeatedly caught the eye of consumers. Consumers still have a fresh memory of the dispute between buying natural flooring and iconic flooring last year to buy home appliances. In 2011, the flooring industry was fully "upgraded". It is no longer a matter of buying flooring to send home appliances. It is now popular to buy flooring to send cars ! The price bottom line of unlimited ice breaking and the temptation of car gifts, consumers have fully recognized the concept of floor buying.
The term group buying comes from the Internet. The main battlefield of floor group buying is still on the Internet, but local dough buying is rising rapidly. Various forms of group purchases have become a trick for some companies to succeed.
Group buy
Group buying activities organized by major home furnishing building materials selling places in the country, and participated by many enterprises. Aijia, Red Star Macalline, Bianjuju, Juranjia and other large national stores often organize group-buying activities, attracting consumers with many brands, a wide range of building materials, and a wide range of choices as the biggest selling point.
Group buy
Organized by major home furnishing materials websites across the country, many floor brands participate in group buying activities. Websites such as China Floor Mall, Sina Home, Focus Real Estate, and SouFun often organize floor group buying activities, attracting consumers with many brands and low prices.
Factory buy
Group buying activities initiated by local board companies. The group buying locations are generally selected from direct floor shops, convention centers or gymnasiums. Brands such as Del Floor, David Floor, Anxin Floor, and Living Home Floor often organize such group purchase activities to break the ice price. , Crazy discounts, luxury gifts as the biggest selling point to attract consumers.
As a new type of marketing channel, floor group buying is a must for merchants. Floor prices continue to bottom, and the price of gifts continues to rise, the floor group buying market has begun to chaos. China Flooring Network reminds flooring companies that, no matter whether it is a price war or a gift war, don't falsify consumers. This is very unfavorable for enhancing the brand's reputation among the people.
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