How does a wooden door company self-save?

The product alliance enterprise "zero profit" level challenge product alliance has become the common practice of the "Eleventh" promotion of the first-line brand of wooden doors. The promotion alliance formed by the first-tier brands in the home industry implements the chain concession strategies for home products such as wooden doors, tiles, and wardrobes in the alliance, which together constitute a one-stop solution for household consumption, allowing consumers to save the hassle of talking about prices at home.

Jiu Zheng Xiao Bian learned that a home life brand in Chengdu and other places to implement the product alliance sales strategy, the effect is very good, the promotion of new products basically covers the current market, the mainstream of wood doors category and color, formed a non-blank promotional offensive, Consumers with different styles and price preferences can choose their favorite products.

Because of this, although the home building materials market was deserted in the first half of this year, the market share of first-line brands also increased. Senior industry experts say that buying large brand products is an inevitable choice for consumers when prices are the same. The major first-tier wooden door brands took the lead in launching a “zero-profit” level price war, which would eliminate the existing price advantage for some small brands. A large number of miscellaneous brand wooden doors will be cleaned out. Objectively speaking, this is a consumer a good thing.

Excavate your own potential to achieve self "redemption"

Since you can't escape, you can only bravely face it. First of all, wooden door SMEs must have enough confidence. Confidence is a kind of realm. People with confidence will not become depressed because of “foreign things”, and those who do not have confidence will often doubt their ability when they fall, even Give up the opportunity to make yourself successful. Therefore, in many cases, it is not the external environment but your heart that beats you. It is in vain to help others beat themselves. In other words, if you have confidence, you will not necessarily win. Without confidence, you will lose. For wooden door SMEs, confidence is a prerequisite and a prerequisite.

For small wood companies that want to survive, properly adjust the pace and pace of expansion, while tapping some of their potential, use good products, good brands to attract and retain customers, and work hard on marketing and services. Improving your own competitiveness may all be things that self “redemption” must do well.