Hardware cold autumn promotional thinking

"Bumping prices" and "heavy bleeding" will make this promotional slogan fly every holiday. Mid-Autumn Festival is coming, major businesses have set off a wave of promotions, hardware businesses are also brewing price reductions, but in the process of promotion, hardware businesses must grasp the "degree", do not lose the wife and soldiers, The price reduction has aroused consumer disgust. Although sales promotion is hot, we must not “overfire” and calm down at the right time to think about the right promotional methods.

In the process of promotion, hardware merchants pay attention to the following three principles, or they can win in the promotion activities and profit from them:

Businesses that are excessively exaggerated and distasteful in big cities may not have made such promotional placards as “jumping prices”, but such propaganda as “one dollar spike” has emerged one after another, especially on the Internet. Dangdang.com was sued by thousands of consumers for the "One Dollar Shoes" incident. In hardware shops in small cities and towns, there is often such a propaganda approach: the door is put on a "jumping price" billboard, and sometimes there are special red ink in order to "realistic", and then put a big store The horn, with the price of the mouth directly pressed down, walked down the entire street, and the consumer's feeling was how to jump everywhere. This kind of over-hyped publicity will only lead to more harm than good, allowing consumers to avoid such promotions.

The effect of propaganda is good and the propaganda can be even more “strengthening”. For example, in the movie “Smurf”, which is currently being popularly released, some car companies have introduced a series of blue car models. This way of promotion, although it is often a short period of time, is really a good way for promotion. . Autumn comes, hardware businesses just take advantage of this shareholder, the introduction of autumn models of hardware products, I believe we can detonate the market.

The price is stable and people's hearts hardware business can not today this price, tomorrow is another price, the price of promotion should be unified. Often because of changes in some of the prices that lead to consumer dissatisfaction, or to consumers such an illusion: wait and wait, it will certainly drop again. This phenomenon, I believe businesses are also not happy to see.

The details and principles to be grasped in the hardware industry's promotion process are much more than those listed by the author. The author believes that these three principles are a big direction. During the entire promotion process, hardware merchants will surely find a way that suits them better. .