Abstract According to Xinhua News Agency on Sunday (February 19) reported that the US media recently reported that, "Warren" Buffett's Berkshire Hathaway company's management the nation's largest jewelry Richline Group plans to launch in April of smart jewelry brand E .. .
According to Xinhua News Agency reported on Sunday (February 19), the US media recently reported that Richline, the nation's largest jewelry group owned by Berkshire Hathaway, managed by Buffett, plans to launch smart jewelry brand Ela in April. The world's mainstream jewelry group announced for the first time to enter the field of smart jewellery. 
According to reports, Ela Jewelry will integrate the functions of “smart wearable†devices such as step counting, calorie consumption, incoming calls and message reminders through Bluetooth transmission and mobile phone programs. In addition, the product can also store or send songs, pictures or voices to others to achieve “emotional functionâ€.
The head of Richline Product Innovation said that the next step in the development of the jewelry industry should come from adding a new “experienceâ€. He said that although Apple Watch is not favored by many industry players, it has become the world's second largest watch brand after Rolex. He believes that the jewelry industry is likely to have a similar phenomenon.
According to the latest statistics of information consulting company Euromonitor, the global jewelry market has exceeded 300 billion US dollars and the growth is stable. Among them, China has become the world's largest jewelry market, but the per capita jewelry consumption is only 10% of the United States, especially in terms of individual expression and wearing fashion jewelry, there is still a lot of room for development.
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