According to relevant media reports, the Ministry of Finance is planning to reduce the export tax rebate for some commodities. The export tax rebate rate for some aluminum profiles will be reduced from the current 13% to 9%. The export tax rebates for stainless steel bars, rods, models and silks may be cancelled, and the current tax rebate rate for such commodities is 5%. In the first quarter, China just had a trade deficit, and the news of the “export tax rebate†was followed. Although the country hopes to limit the export of high-energy, high-pollution and resource-based products, these enterprises will promote industrial upgrading through competition for life and death and integration and restructuring. . However, for hardware export enterprises, in the face of rising wages and rising raw materials prices, the loss of tax rebate and the “protective filmâ€, the increase in export costs is undoubtedly worse. As we all know, the export tax rebate is mainly to balance the tax burden of domestic products by returning the domestic tax paid for export goods, so that domestic products can enter the international market at a cost without tax, and compete with foreign products under the same conditions, thereby enhancing competitiveness. Expand export earnings. Simply put, the government implements preferential policies to encourage exports. Over the years, many hardware companies accustomed to such government subsidies have relied on export tax rebates for many years. Nowadays, the policy winds have changed suddenly. If hardware companies want to find a place to survive, they must deal with them in many ways. Coping one: collective price increase Although the export tax rebate is still in the rumor stage, many hardware industry people have expressed concern. Some people think that the impact of the export tax rebate reduction is the entire hardware industry. Therefore, when the export tax rebate rate is lowered, it is necessary to work together in the whole industry. The most effective way is to raise the price of the entire hardware industry collectively, because the increase in export costs is not much different, and the new cost pressure can only be passed on to customers. For enterprises, although the development situation in 2011 is good, orders are more than before, but the wages of workers and raw materials have also risen rapidly, and the cost pressure has not decreased. If the export tax rebate rate is adjusted at this time, the enterprise alone will bear The pressure is really big enough. According to the analysis of the electromechanical online small series, the collective price increase is also a must. If this road does not work, the leading enterprises in the industry will not be affected by the downward adjustment of the export tax rebate rate, because they have stronger bargaining power. Therefore, small and medium-sized enterprises should choose other routes on the basis of price increases, and domestic sales is one of them. Response 2: Export to domestic sales Today, the export road of foreign trade-oriented hardware companies is getting more and more difficult: foreign anti-dumping strikes, rising costs, and price advantages are lost... Once exports are no longer the best shortcut for profit, hardware companies export to domestic sales It is imperative. However, foreign trade to domestic sales can not only stay on the verbal. It is implemented in actual actions. Nowadays, from the perspective of foreign brands rushing to the Chinese market, the Chinese market has huge demand and huge potential. For hardware companies, it is time to lay out the domestic market. People in the industry have said that the way in which hardware companies export to domestic sales is not good. Xiaobian believes that as long as the foreign trade is turned into domestic sales, it is not difficult to enter the domestic market. Since the hardware enterprises that have been transferred to domestic sales are in the initial stage of brand building and generally lack brand power, this stage does not mean that enterprises cannot make a difference. In fact, in the domestic market, consumers' true brand consumption concept has not been established. These consumers are still in the stage of product consumption. For these consumers, the product power of the company will directly determine the size of the opportunity to be selected. As long as we develop products that cater to the eyes of domestic consumers, we will directly attract consumers from the products, and we will be able to successfully take the first step of the domestic market. Response 3: Industrial transformation Some export-oriented hardware companies are not clear about the reduction of tax rebate rate. They believe that the lower tax rebate rate means higher production costs, and the previous price advantage is not. I worry that foreign buyers will give up the Chinese market and turn to other countries. In fact, if our product quality, variety and style can meet the needs of foreign buyers, we do not have to worry about customer loss. "If you have a good product, you will never sell it. As long as you meet the needs of customers, you will continue to develop new products. Even if the price rises a bit, a foreign buyer can accept it. A company CEO said. In fact, Although China's export-oriented enterprises have increased their product prices, the first-phase transaction of the Canton Fair in 2011 is still optimistic, and some foreign buyers have expressed their understanding of the price increase. Therefore, the country's downward adjustment of the export tax rebate rate may allow hardware companies to enter the industry ahead of schedule. The key period of shuffling has allowed the fast-growing hardware industry to stop and solve various obstacles to industry problems, such as: the homogenization of products is serious, and there is little difference in quality and appearance.
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