Europe and the United States cast "iron barrels" Chinese shoes and apparel companies how to break through

The British "Financial Times" said that China surpassed Germany as the world's largest exporter, and may incur more trade barriers. Now this prediction is becoming a reality.

In recent months, China and the United States and Europe have frequently experienced trade frictions. The United States' special insurance for tires in China and the “double counter-offensives” for oil well pipes have blocked China’s multi-billion-dollar products out of the door. China then counterattacked and China and the United States have a lot to open up the “trade war” trend. Now that the European Union has joined the corps, after the Chinese anti-dumping duty on Chinese shoes has been sued by China, it has also launched anti-dumping investigations on "Made in China."

Under the severe economic strength of the West, a new wave of trade protectionism was set off. Europe and the United States are using anti-dumping, anti-subsidy, and special safeguards as a means to build a "barrel array" for China. How to break out of "Made in China"?

In the face of anti-dumping and countervailing measures that are more and more like “home cooking”, Chinese companies have almost chosen to respond to protests. They have performed most in the anti-dumping case against Chinese leather shoes in the EU. The case was filed in 2005 and there were several large shoes in the Guangdong region. The company set up the "EU anti-dumping response to China shoe products alliance", and Zhejiang, Fujian large shoe involved in the case responded. In 2006, the EU imposed a two-year anti-dumping measure on Chinese leather shoes, and Chinese shoe companies joined forces with the European Commission in the European Court of Justice. Until 2008, the European Union launched the “Sunset Review,” and Chinese shoe companies renewed their resistance. In December last year, the EU extended anti-dumping measures for another 15 months. The Chinese government recently sued the European Union on the matter. Wang Aochen, chairman of Zhejiang Aokang Shoes Co., Ltd., told reporters that Chinese shoe companies will continue to defend themselves.

European and American trade protection "iron barrels array", many domestic experts analyzed that China's textile and garment industry is likely to be the next victim. At present, Guangdong textile and garment export enterprises are generally worried that war will burn themselves.

"The competitiveness of China's textile and clothing industry is becoming more and more powerful. This makes it inevitable that Chinese textile companies will face more and more frequent trade frictions. The industry generally believes that this year and for a long time to come, we will face protection against trade pressures. One year stronger than one year.” Chen Wenming, deputy general manager of Guangzhou Textiles Import & Export Group Co., Ltd., told reporters that compared with competitors such as India, Vietnam, and Bangladesh, the Chinese textile and garment industry is from raw materials to industrial facilities and workers. Better, so the international competitiveness is still improving. Last year, the share of China's textile and apparel products in the U.S. market rose, triggering accusations such as "China's share of market share in other countries" and affirming that Americans must pick faults from Chinese companies.

In the face of potential conflicts, Chen Wenming stated that Chinese companies must face the situation calmly and objectively. While striving for their own legitimate rights and interests, they must try hard to upgrade their products “as a must.” As a typical labor-intensive industry The cost of China's textile and clothing industry has gradually increased in recent years. Competition with foreign counterparts depends on the “gradient transfer” of domestic industries to inland areas. Chen Wenming pointed out that with the continuous increase in labor costs, the Pearl River Delta, the Yangtze River Delta has been unable to blindly rely on low prices to fight the market, low-cost orders more and more difficult to do, many companies are trying to improve product quality, build their own The design ability and brand, "After all, can do 10 US dollars in business, who want to receive 5 US dollars in the order? Chinese goods sold as long as the price is not too low, Europe and the United States can not say that we dump."

"Chinese companies should minimize the use of low-priced brands, take a firm look at the export process, and take the initiative to evade anti-dumping and anti-subsidy risks." Yi Xingjian, deputy dean of the School of International Economics and Trade at Guangdong University of Foreign Studies, said that China's exports have been growing rapidly for many years. More and more close to a "limit value", Chinese companies should instead seek "profit growth" rather than "growth."