On April 17th, on the opening day of Milan Design Week, the hall-level fashion designer Roberto Cavalli signed a contract with Da Vinci Home, officially awarded Da Vinci as the exclusive distributor of Roberto Cavalli Home China and Southeast Asia. . After signing the contract, Roberto Cavalli Home will form a partnership with Da Vinci, and the series of furniture designed by Roberto Cavalli, the "wild leader", will officially enter the Chinese market. The reporter was informed that at the 2012 Shanghai Europe and America Home Spring and Summer Exhibition held from May 4th to 13th, Roberto Cavalli furniture will be the first show in the Shanghai World Trade Center showroom. It is understood that Roberto Cavalli Home is a series of home products, fashion, innovation, designed by Roberto Cavalli, who is trying to understand the character of the design object and thinking about integrating these personality traits with color and passion into the life of the design object. Wild, unrestrained, graceful and luxurious is its main feature. This time, signing with Roberto Cavalli is an important step in Da Vinci's strategic plan and is evidence of Da Vinci's adherence to brand positioning and luxury routes. Previously, Da Vinci opened a new store in Shanghai and Guangdong, increased the number of American furniture brands, and introduced American furniture products with relatively affordable prices. It was once suspected that Da Vinci insisted on the Italian style and took the luxury high-end route. Will lower the body and change the style. Da Vinci's home furnishing director Huang Zhixin denied this. He said that because Da Vinci's production problems last year were highly questioned by consumers, he was also punished by the Shanghai Industrial and Commercial Bureau for his non-standard expressions in advertising advertisements. Therefore, this year Da Vinci will not only Adjusting their own propaganda, focusing on sound style, and planning to develop identification and tracking mechanisms for each piece of imported furniture, but Da Vinci insists on taking the luxury route, positioning will not change, and the pace of opening the store will also It will accelerate.
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