China Mobile’s Hong Kong Package Prompts to Respond to Promotions for Specific Users

On Weibo WeChat, many people have talked about China Mobile’s launch of a mobile phone package in Hong Kong. They have been envious of it, even to the point where they are coveted.

The mobile phone package called "3GLite" is HK$68, which is about 54 yuan. This package includes 1700 minutes of local airtime, 10,000 local text messages and local unlimited internet traffic. A user compares similar packages launched by China Mobile in the mainland, with a 58-yuan 3G package, 350-minute local calls, 10 megabytes of traffic, and a separate charge for text messaging.

There are consumers who ridicule, China Mobile is really different, ah, are we living standard 100 times higher than Hong Kong do? Is this really the case? Last night, China Mobile made a formal response to the issue of the tariff gap in the Mainland of Hong Kong.

Hong Kong's "3GLite" package looks really beautiful, but Hong Kong Mobile's customer service representative told reporters that there are some restrictions that mainland consumers might not be familiar with: In fact, the original price of this package is HK$128 per month and must be Payment of HK$12 MTR, tunnels, mobile phone service licenses and administrative fees will add up to RMB 140. If you wish to enjoy a monthly discount of RMB 68, you must also sign a commitment to use the package for at least one year, and change the package and all other benefits. Mutually exclusive, that is to say, if you choose this package, you will not be able to enjoy the previous discount plan or a more favorable plan during the contract period.

Hong Kong Mobile's customer service representative: If you sign a one-year contract will have a discount of 60, before and after the discount is 68 plus 12 license fees is 80 yuan a month.

According to another briefing, the call, traffic, or text messages contained in this package are limited to local ones. If you are out of Hong Kong, you will need to follow roaming charges and estimate according to the mainland's international roaming 1/2/3 tariff area. Hong Kong International roaming The average tariff is almost 10 times that of China Mobile.

Hong Kong Mobile Customer Service: If you are out of Hong Kong after roaming charges, it is not a call in Hong Kong.

From the point of view of SMS, the number of 10,000 messages is huge, but it is limited to in-network messages. It does not include cross-network messages. The cost of cross-network messages is 0.6 HKD. In other words, Hong Kong’s five mainstream operators, which are issued to other operators, are all priced at HK$0.6, and independent observer Fu Liang of the communications industry said that this might not be the best choice for users with large text messages:

Fu Liang: The same operator's internal text message, if it is this number, then you can think so. In fact, giving him so much, he can't use it.

What is most admired by mainland users is the "local unlimited Internet services" offer? Hong Kong Mobile Customer Service said that the maximum data transfer speed in the package is 384KB per second, which is slightly faster than 2G. And China Mobile Hong Kong’s 3G maximum transmission rate of 42MB per second is more than 100 times faster than the package’s transmission speed, which means that consumers may have to trade for limited benefits at the expense of speed. And, this unlimited traffic can only be used for mobile phones.

Reporter: Is this package flow only for mobile phones? For example, the other tablet will not work?

Customer Service Representative: This discounted phone can only be used for mobile phones. It cannot be used for displays larger than 7 inches. In addition, this discount program does not have a local wifi service and it is impossible to share data with friends.

However, the person in charge of the China Mobile Group Company told reporters that the launch of "3GLite" is more attractive to users with low data demand and less departure from Hong Kong. It is a special period of special policy, because China Mobile is currently the main push 4G business in Hong Kong, but on the other hand, some customers just need to meet the basic needs of voice calls, in order to attract the largest number of users, this package came into being.

According to Xiang Ligang, a telecommunications expert, the reason why Mainland users misunderstand is that two packages have been selected under the conditions of asymmetric information. China Mobile Hong Kong's 68-yuan package offers greater incentives for operators in Hong Kong. What the mainland has chosen is an ordinary normal package.

Xiang Ligang: If you want to choose the mainland, for example, operators in some places must give local traffic or special local deals, it is also very favorable. Including our mainland, there are still 15 dollars in monthly payments. There are also such packages. The actual conditions of the two packages are different, but the prices shown are basically similar. There are 68 Hong Kong dollars in Hong Kong and 58 dollars in the mainland. So we said that the prices of the two packages are the same, and that the service is not the same. Actually, this is a very asymmetric information.

It is undeniable that the six operators have more full competition in Hong Kong. This is also an important reason why Hong Kong's tariffs are cheaper than the mainland.

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