Analysis of Seven Trends of Aluminum Doors and Windows Market in China

Trend 1, the total market of doors, windows and curtain walls will continue to maintain a steady growth trend

At present, the construction industry has become China’s consumption hotspot and economic growth point. Domestic demand will gradually increase. The aluminum windows and doors will be driven by the Beijing Olympics, the Shanghai World Expo, the Guangzhou Asian Games, the Western Development, the rejuvenation of the Northeast, the transformation of various cities, and the construction of new cities. The total curtain wall market will continue to grow.

Trend II: The formation of a market structure dominated by large-scale enterprises and assisted by SMEs

At present, the door and window curtain wall industry has formed a technological innovation system represented by more than 100 large-scale enterprises and more than 50 key enterprises with output value exceeding 100 million yuan. The industrial output value of these large-scale backbone enterprises accounted for about 50% of the total industrial output value of the industry. In the national key projects, image projects of large and medium-sized cities, urban landmark buildings, foreign-funded projects, and foreign engineering construction, the entire industry has been established. A good market image has become the main force in the industry's technological innovation, brand excellence, and market development.

Trend III. Affected by energy conservation policies, the product structure of aluminum alloy door and window curtain walls will undergo major changes.

The aluminum alloy curtain wall is still dominated by open frames, hidden frames, and aluminum curtain walls. The unit curtain walls have good prospects for development in large and medium-sized cities. The aluminum alloy double-layer, intelligent, and sun-shielding curtain walls will gradually mature and improve. The market share of aluminum alloy doors and windows in the building doors and windows market will be maintained at more than 55%, and the product structure will undergo major changes. Affected by the national building energy conservation policy and energy crisis, the proportion of energy-saving and environment-friendly aluminum alloy doors and windows and curtain walls will be greatly improved.

Trend 4, environmental protection, energy conservation will become the theme of the development of doors and windows curtain walls

In the 2008 Beijing Olympic Games, the three concepts of “Green Olympics, High-tech Olympics, and Humanistic Olympics” were put forward. The Olympic Games project must also be a high-standard green project. With the arrival of a well-to-do life, consumers are increasingly demanding their own living environment. Green consumption has become the dominant concept of the leading construction consumer market, and green consumption has brought tremendous green business opportunities. Therefore, to meet the needs of green consumption and develop high-performance, high-tech ecological building curtain walls and doors and windows, we must not only consider the basic physical properties and cost of building exterior effects, curtain walls, doors and windows, but also the overall design of curtain walls and doors and windows. Linked with the ecological environment, it can have good performance for the curtain walls and doors and windows after construction, reduce pollution to the environment, and create a comfortable environment for people.

Trend 5: Aluminum doors, windows and curtain walls have little difference and competition is more intense.

Aluminum doors and windows, curtain wall market competition is more intense. As the door and window curtain wall industry has entered an initial period of maturity, the degree of competition is fierce, resulting in the current decline in profits of various companies. The building doors and windows market is becoming more and more abundant, forming a diversified market structure consisting mainly of aluminum, plastic, wood, and steel. The application of new materials and new technologies will lead to more new products, aluminum doors and windows, curtain wall products and other industries. In comparison, the product has little difference and the competition is more intense. Trend 6, credit crunch, the size of the company will have a "Matthew" effect.

Trend Sixth, National Macro-control, Malicious Competition Environment

The slump of state macroeconomic policies, the tightening of bank credit, and the increase in bank interest rates have led to a vicious competition environment, and the amount of engineering advances has become more serious. As the state requires all construction units to provide migrant workers with wage deposits, increasing the construction unit's replenishment, objectively occupies part of the cash flow, the company's cash flow rate is reduced, increasing the difficulty of corporate cash flow. On the one hand, large-scale door and window curtain wall enterprises can increase the possibility of obtaining larger projects, and the development of SMEs is relatively difficult. On the other hand, small and medium-sized windows, doors, and curtain wall enterprises can also combine their own advantages to find “short, flat, and fast” projects. Turnover of funds.

Trend 7, product development and technological innovation will become the company's core competitiveness

Product development is more rational. It will comprehensively analyze and guide product development according to the characteristics of local climate, local cultural and cultural needs, economic development status, and energy conservation and environmental protection requirements. At the same time, it will introduce advanced international technologies and materials for product development. Development.